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VIA Metropolitan Transit · 21 hours ago

Website and Digital Content Specialist

San Antonio, TX

Full-time

Onsite

Senior Level

5+ years exp

VIA Metropolitan Transit is seeking a detail-oriented and technically skilled Website and Digital Content Specialist to manage the performance, functionality, and security of their websites. This role involves collaborating with cross-functional partners to enhance user experience, develop digital design concepts, and oversee website management and maintenance.

GovernmentHomeland SecurityPublic SafetyPublic TransportationTransportation

Comp. & Benefits

Responsibilities

Administer, configure, and optimize WordPress websites across multiple corporate domains

Oversee updates to WordPress core, themes, and plugins while ensuring compatibility and minimizing downtime

Must possess knowledge of hosting environments, CDN integrations, SSL certificates, and DNS configurations and be able to manage these systems with the support of VIA IT

Ensure accessibility compliance and adherence to VIA security protocols

Project manager for all VIA external web properties, with primary emphasis on VIAinfo.net and KeepSaMoving.com, to build new content and ensure existing content is accurate and current

Develops various components of the web site such as dynamic web pages, database procedures, forms, search functionalities, and any embedded content from third party providers. Develops concise and targeted written content for the web, conceptualizing its presentation and layout to create a world-class, highly intuitive experience for users

Maintains and improves user experience in web site design and provide creative input on design that is consistent with VIA’s brand, Public Engagement efforts and IT advancements

Manages all content on digital platforms including on-bus displays, mobile apps, kiosks and others

Works regularly and independently with staff from various departments to update or modify Internet content obtaining any assets or content necessary to assure the site meets our customers’ needs

Strategically optimizes all content to increase organic search traffic and remain in compliance with accepted usability standards and web content accessibility guidelines

Monitor and implement website security best practices, including firewalls, malware scanning, and regular backups with the support of the internal IT department

Conduct performance audits, optimize site speed, and troubleshoot errors in coordination with the internal IT department

Partner with IT/security teams to align with corporate cybersecurity policies

Manage user roles, permissions, and workflow for internal contributors

Provide support to marketing and content teams for publishing, formatting, and SEO optimization

Ensure branding, style guidelines, and governance are consistently applied across all web properties

Trains users in the effective use of digital experience as they relate to the VIA web content

Responsible for adhering to and utilizing the conventions and standards existing within VIA’s IT Division

Addresses security concerns to protect against hackers and malicious users

Serves as a liaison between various groups

Implement and maintain analytics tools (Google Analytics, Tag Manager, etc.)

Generate regular reports on site performance, user behavior, and SEO metrics

Recommend enhancements to improve user experience and engagement

Qualification

WordPress administrationSEO best practicesGoogle AnalyticsPHPMySQLHTML5CSS3JavaScriptAWSAzureCI/CD pipelinesGitContent creationUser trainingProject managementProblem solving