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PGIM · 1 hour ago

Prudential: 2026 Marketing & Brand Internship Program

Newark, NJ, USA

Internship

Hybrid

Intern

$32/hr - $34/hr

Start in 2026 Summer

Prudential is a financial services company that provides income and protection strategies for individuals and institutional clients. The Marketing & Brand Internship offers an opportunity to develop skills in brand strategy, web activation, and media planning while contributing to impactful projects that connect customers with financial wellness strategies.

Asset Management

Culture & Values

No H1B

Responsibilities

Contributing to high-impact campaigns by supporting execution across digital, social, and traditional media channels; helping coordinate with top creative agencies and internal teams for asset delivery and approvals; conducting competitive analysis and helping establish creative, efficient ways to disseminate the information to key stakeholders

Help organize and maintain creative assets in internal systems, ensuring brand consistency and accessibility; attend team meetings, take notes, and generate meeting recaps; keep projects on track by assisting with timelines, status updates, and vendor communications

Supporting cross-channel media planning and buying (social, TV, programmatic, digital) and sponsorship strategy; assisting in building audience-centric strategies to develop paid media experiences that resonate with target segments; participating in publisher and vendor meetings; maintaining updated publisher media kits; assist with custom content programs, coordinating deliverables and tracking timelines; helping manage system inputs, campaign setup, and QA for launches

Maintain and update media flowcharts, budgets, and campaign documentation; support billing, reconciliation, and budget tracking for media and sponsorships; coordinate sponsorship activation deliverables and assist with event support; monitor industry, category, and competitive trends; summarize insights for the team; contribute to reporting, analytics, and internal presentations

Qualification

MarketingCommunicationsData analysisMicrosoft OfficeSEOAEOStorytellingPresentation skillsInterpersonal skills

Required

Candidates must be enrolled in an accredited bachelor's program graduating between December 2026 and May 2028

Prudential does not provide visa sponsorship for this position. Successful candidates must possess the requisite US employment authorization to be eligible for consideration

Preferred

Preferred areas of study: Marketing, Communications, Public Relations, UX Design, Product Development, Audiovisual Communication Technologies, and/or related fields of study

Previous experience with Microsoft Office applications, and familiarity with digital/social platforms

Interest in SEO and AEO (AI Search)

Aptitude for analyzing data and drawing creative insights

Excellent communication (oral and written) and interpersonal skills with the ability to work effectively with team members

Excellent storytelling and presentation skills

Company

PGIM

Glassdoor4.2

PGIM is a money manager whose clients rely on their risk management expertise, intellectual capital, and innovative solutions. It is a sub-organization of Prudential Financial.

Founded in 1875