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XDS · 20 hours ago

Experiential & Events Marketing Manager

Santa Monica, CA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $110K/yr

3+ years exp

XDS Bicycles is one of the world’s largest bicycle manufacturers, known for its carbon-fiber frames and innovative designs. They are seeking an Experiential & Events Marketing Manager to lead brand activations and events, ensuring a premium experience that builds trust and relationships with the community.

Retail

Responsibilities

Own the planning and execution of all U.S. brand activations, including trade shows, demo tours, launch events, pop-ups, and dealer gatherings

Translate brand strategy into physical experiences that feel premium, memorable, and on-brand

Create modular activation playbooks that can be reused and scaled across markets

Ensure every live touchpoint reflects XDS and X-LAB’s positioning, tone, and standards

Lead end-to-end event planning: logistics, staffing, booth setup, collateral, inventory, and teardown

Act as on-site brand lead at major industry events (Sea Otter, CABDA, dealer shows, etc.) but you'll be bolstered by other members of the leadership team

Coordinate with PR, sales, and marketing to ensure events drive awareness and conversion

Manage event budgets, timelines, and vendors

Build strong relationships with key dealers through localized activations and visits

Host in-store launches, demo days, ride-outs, and community events

Act as a trusted brand representative in-market

Gather qualitative feedback from the field and share insights with HQ

Support and activate brand ambassadors, athletes, creators, and partners

Coordinate grassroots events and group rides

Help build a national presence through local momentum

Own the physical brand toolkit: signage, banners, demo kits, pop-up structures, displays, giveaways

Ensure materials are always updated, well-maintained, and event-ready

Work with creative and production teams to develop new assets

Collect insights from dealers, riders, and events

Report on what’s working and what’s not

Continuously improve the brand experience playbook

Qualification

Experiential marketingEvent planningBrand activationCommunity engagementProject managementContent captureCRM familiarityInterpersonal skillsOrganizational skillsCommunication skills