Lowe's Companies, Inc. · 2 days ago
Manager, Media Planning
Mooresville, NC
Full-time
Onsite
Mid, Senior Level
5+ years expLowe's Companies, Inc. is a FORTUNE® 100 home improvement company based in Mooresville, North Carolina, seeking a Paid Media Planning Manager. This role involves managing a team to develop and optimize cross-channel media plans that align with marketing objectives, ensuring effective audience reach through various media channels.
HardwareHome RenovationManufacturing
Responsibilities
Responsible for leading a team in the development and management of comprehensive media plans based on campaign goals, audience insights, and budget considerations to drive traffic, sales, and brand preference
Stays current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
Drives media innovation, thought leadership, and best practice sharing throughout the organization
Collaborates with Data & Analytics partners to evaluate media effectiveness, including media mix modeling (MMM) and multi-touch attribution (MTA)
Manages external relationships with media agency and third-party vendors
Oversees multi-million dollar advertising budget with fiscal responsibility and excellence
Hires and manages a team of assistant media planning managers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training. Fosters a collaborative team culture focused on innovation, accountability, and results
Qualification
Required
Bachelor's Degree Business, Marketing, Communications or Related Field or Equivalent Experience
5-7 Years of Marketing, Media or Related Field
Preferred
Master's Degree Business, Marketing, Communications or Related Field
1-2 Years of Retail Experience
1-2 Years of Agency Experience
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
2026-01-17
Digital Commerce 360
2026-01-16
Company data provided by crunchbase