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Marco · 1 day ago

Content Manager

United States

Full-time

Remote

Mid, Senior Level

$2,400/mo - $3,000/mo

3+ years exp

Marco is a company that connects top professionals with fast-growing companies, and they are seeking a Content Marketing Manager. The role involves leading the content strategy, production, distribution, and performance to drive conversions and retention in the enterprise drone and security solutions market.

Responsibilities

Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase

Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels

Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement

Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities

Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate DSLRPros in the competitive UAS/security space

Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms

Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy

Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI

Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership

Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency

Qualification

Content marketingDrone/UAS knowledgeContent management systemsProject management toolsAnalytics platformsLeadership skillsCommunication skillsOrganizational skills

Required

Relevant experience in content marketing, digital media, or journalism, with 3-5 years required

Experience in the drone/UAS or education-focused content creation

Proficiency in content management systems (e.g., Shopify, WordPress), project management tools (e.g., Asana), and analytics platforms (e.g., Google Analytics)

Strong leadership, communication, and organizational skills to manage teams and cross-functional projects in a fast-paced environment