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Barkley · 16 hours ago

Director, Analytics

New York, NY

Full-time

Onsite

Director/Executive

$125K/yr - $180K/yr

7+ years exp

BarkleyOKRP is a dynamic company that combines media planning and buying services, CRM, data, analytics, and digital experiences. They are seeking a strategic and collaborative Director of Analytics to set the vision for measurement and analytics, lead client relationships, and develop data-driven solutions to enhance media effectiveness and business performance.

Advertising

Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps

Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

Create and support executive level presentations and analysis of analytic and data solutions to support client needs

Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.)

Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques

Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes

Present reports, POVs and other materials to clients on a regular basis over the phone and in person

Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support

Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows

Ensure data accuracy, integrity, and consistency across deliverables

Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization

Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies

Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia

Qualification

Data analytics experienceMedia metrics knowledgeA/B testing experienceLeadership abilityAnalytics & visualization toolsClient relationship managementCoaching abilityCommunication skillsDetail orientedTime management

Required

A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts

Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation

Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance

Ability to identify business challenges and applying analytics-led strategies to address them

Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management

Comfortable working in ambiguous situations

Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus