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Laerdal Medical · 1 day ago

Go-to-Market & Enablement Marketing Manager

USA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $106K/yr

5+ years exp

Laerdal Medical is seeking a strategic and results-driven Go-to-Market & Enablement Marketing Manager to lead marketing execution and sales enablement for their SimCapture solutions. This role involves overseeing product launches, pricing strategies, and marketing campaigns while ensuring alignment between product, marketing, and sales teams to drive growth and optimize performance metrics.

BiotechnologyHealth CareMedicalMedical Device

Responsibilities

Develop and manage North America GTM launch plans for products, solutions, and campaigns

Define audience, positioning, messaging, and competitive differentiation

Align stakeholders across product, sales, and marketing; adapt strategies to market changes

Design GTM programs that enhance the customer journey

Gather and analyze feedback to improve enablement and outcomes

Ensure all materials and campaigns deliver a seamless experience

Create playbooks, battlecards, pitch decks, and talk tracks

Deliver training sessions (live, webinars, digital modules)

Equip sales teams to confidently articulate value propositions

Utilize enablement platforms, conversation intelligence, and revenue tools

Evaluate and implement new technologies to optimize GTM execution

Collaborate on messaging and value propositions

Produce toolkits, solution briefs, case studies, and short-form video content

Tailor collateral for buyer personas, verticals, and sales stages

Ensure access to sales tools and track asset usage

Optimize content based on engagement data

Partner with product teams on positioning and launch readiness

Support campaign execution and demand generation

Align priorities with sales leadership

Define KPIs (asset adoption, win rates, funnel contribution)

Monitor campaign performance, portfolio trends, and competitive activity

Continuously improve GTM and enablement materials

Stay current on industry trends, technologies, and best practices in GTM enablement

Qualification

GTM strategySales enablementMarketing analyticsCRM proficiencyContent marketingB2B marketingAnalytical skillsCommunication skillsCross-functional collaborationFlexibility

Required

Ideal candidate must reside on the East Coast

Bachelor's degree in marketing, Business or related field required. MBA is preferred

5 -10 years of marketing experience with at least 2–3 years in med tech, SaaS

Experience marketing into Healthcare, ProEd or PreHospital segments or clinical experience in the healthcare market is desirable

Strong understanding of sales cycles, buyer journeys, and B2B marketing

Proficiency in CRM (Salesforce.com) and experience with enablement platforms

Experience in audience segmentation and targeting

Superior communication skills: clear, persuasive, and inspiring in both written and verbal communication

Proven analytical and quantitative skills: ability to use hard data and metrics to back up assumptions and develop business cases

Proven ability to work in cross-functional teams, communicate with influence and develop scalable solutions/strategies

Solid understanding of product marketing, inbound marketing, and content marketing. Familiar with the process of product management and how product marketing fits into it

Strong knowledge of marketing analytics, automation, and content creation tools. Must be up to date with the latest trends and best practices in digital marketing

Self-driven and flexible enough to work in a hyper-growth environment

Comfortable with data and metrics; strong analytical ability with test and learn mentality for tweaking, experimenting, and continuous optimization

Flexible hours; occasional international coordination

Able to lift demo products and stand at events

~25% travel required (Specific travel requirements will be discussed during the interview process)