Fortune Brands Innovations · 21 hours ago
Digital Marketing Manager
Deerfield, IL
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expFortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes. As the Digital Marketing Manager for Springwell, you will manage the execution of digital marketing and eCommerce programs, optimizing campaigns across various platforms to drive performance and enhance user engagement.
Consumer GoodsSecurity
Responsibilities
Develop, launch, and optimize email marketing campaigns (automation journeys, and promotions)
Translate performance analytics into actionable insights that drive engagement and conversions
Oversee digital shelf content for assigned brands (titles, bullets, A+ content, imagery, video, etc.)
Manage affiliate program including relationships and analytics
Manage and update Content Management Systems and sites to ensure performance, user experience, and brand alignment
Implement SEO strategies to enhance search visibility, traffic, and site rankings
Manage brand, creative, and digital teams to align content and campaign execution
Improve dashboards, reporting tools, and campaign KPIs
Collaborate with Supply Chain, Customer Service, and Logistics to ensure fulfillment readiness and channel alignment
Build the direct to consumer/DTC roadmap and playbook, helping scale DTC strategies and best practices
Manage influencer, affiliate, and co-marketing opportunities to expand reach and engagement
Support go-to-market readiness for product launches, seasonal campaigns, and site merchandising
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)
5+ years of experience in digital marketing, with direct ownership of email and/or affiliate marketing programs
Proficiency with Mailchimp and ability to use light HTML to build and send brand emails
Experience with CMS platforms (WordPress strongly preferred) to build and update web pages and campaign assets
Hands-on experience executing digital campaigns including emails, landing pages, and promotional content
Familiarity with SEO strategy, digital shelf content, and web analytics (e.g., Google Analytics, SEMrush)
Strong collaboration skills and experience coordinating with creative and brand teams
Excellent time management and organizational skills with the ability to balance multiple priorities
Preferred
Experience working on direct-to-consumer or subscription-based digital marketing programs
Familiarity with CRM and marketing automation platforms
Exposure to CMS or DAM platforms within digital workflows
Knowledge of eCommerce platforms or marketplaces (e.g., Shopify/Amazon Seller/Vendor Central)
Benefits
Robust health plans
Market-leading 401(k) program with a company contribution
Product discounts
Flexible time off benefits (including half-day summer Fridays per policy)
Inclusive fertility / adoption benefits
Company
Fortune Brands Innovations
Fortune Brands Innovations is an industry-leading home, security and digital products company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$900M2022-03-28Post Ipo Debt· $900M
2011-10-04IPO
Leadership Team
Todd R. Teter
Senior Vice President and General Manager Global Plumbing Group House of Rohl
Recent News
2025-10-31
2025-07-21
Company data provided by crunchbase