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MGM Resorts International · 19 hours ago

Vice President Europe & Middle East Marketing

Property - Bellagio

Full-time

Onsite

Director/Executive

10+ years exp

MGM Resorts International is a leading entertainment company, and they are seeking a Vice President for Europe & Middle East Marketing. This role is primarily responsible for identifying and developing new customer relationships while maintaining existing ones to drive profitability across MGM Resorts properties.

GamblingHospitalityResorts

Responsibilities

Determine and evaluate customers’ casino activity to provide corresponding incentives and authorize or approve high amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)

Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts

Makes critical business decisions regarding customer’s allowances and comps while managing customers to a profitable level

Develop and assist in creating special events and attend functions when appropriate to promote marketing efforts and greet customers

Demonstrate a strong player development skillset by engaging new and inactive customers

Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers

Supports new programs directed at identifying gaming and non-gaming M life customers

Liaisons between customers and operating departments to ensure guest requests are fulfilled

Provides support to customers in advancing their tier level

Ensures Marketing Events are communicated to customers through a variety of communication channels

Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies

Resolve customer disputes and complaints to the satisfaction of the customer and the company

Comply with all laws, Title 31 and attend all mandatory compliance and training sessions

Qualification

Casino marketing experienceCustomer relationship managementEvent planningLanguage proficiencyProblem resolutionTeam player

Required

10+ years of prior relevant experience, including casino marketing experience

Bachelor's degree or equivalent experience

Experience working in a similar resort setting

Ability to communicate effectively in the language of their assigned region, such as Mandarin and/or Cantonese for Far East Marketing, Korean for Korean Marketing, or relevant European languages and/or Arabic for European or Middle Eastern Marketing

Ability to travel frequently, both domestically and internationally, to engage existing customers and identify new patrons for the company

Benefits

Wellness incentive programs to help you stay healthy physically and mentally

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

Free meals in our employee dining room

Free parking on and off shift

Health & Income Protection benefits (for eligible employees)

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community