Apply on Employer Site

PulsePoint · 4 hours ago

Product Marketing Manager, AdTech/Programmatic (Remote)

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $127K/yr

5+ years exp

PulsePoint is a leading technology company focused on optimizing campaign performance in healthcare through real-time data. The Product Marketing Manager will drive the adoption and retention of PulsePoint’s programmatic and analytics products, collaborating with various teams to enhance product positioning, customer experience, and go-to-market strategies.

Advertising PlatformsAnalyticsContentContent DiscoveryContent SyndicationHealth CareInternet

Growth Opportunities

Responsibilities

Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends

Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training

Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies

Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team

Leverage data-driven insights and competitive research to help inform the sales and product team

Qualification

Product marketing experienceB2B enterprise technologyProgrammatic technologiesSales enablementGo-to-market strategyData-driven insightsUser researchCompetitive intelligenceCustomer-friendly messagingTechnical translationHubSpotSalesforceJiraCanvaAsanaCross-functional collaboration