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Measured · 12 hours ago

Sr. Content Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Measured is a pioneer in incrementality-based media measurement and optimization, utilizing an AI-powered platform to enhance media investments. The Senior Content Marketing Manager will develop and execute a strategic content engine that supports revenue goals and establishes category leadership, acting as a content strategist and thought-leadership partner.

AnalyticsSaaS

Growth Opportunities

Responsibilities

Own Measured’s content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership

Define and evolve core content pillars (“tent poles”) and build full-funnel content journeys across awareness, consideration, and decision

Identify white-space topics and POVs where Measured can lead the market—not follow it

Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view

Produce and oversee high-quality content, including:

+ Short-form blogs (300–500 words)

+ Deep, long-form pieces (900–2,000+ words)

+ POV essays, bylines, customer stories, and research-driven content

Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences

Act as a strong editor—elevating clarity, argumentation, and credibility across all content

Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable

Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets

Track content performance across engagement, pipeline influence, and downstream impact—not just traffic

Continuously optimize content based on performance data and audience insights

Collaborate closely with:

+ Product & Data Science to ensure technical accuracy

+ Sales & Revenue Marketing to support enablement and deal acceleration

+ Comms & PR to amplify thought leadership externally

+ Video & Events teams to extend content into multimedia and live formats

Maintain a clear, well-run content calendar and production workflow across teams

Build scalable, repeatable content processes that balance speed, quality, and rigor

Manage competing priorities with strong judgment and clear communication

Take ownership, move proactively, and do what’s needed to deliver impact

Qualification

Content strategySEO fluencyTechnical writingFull-funnel marketingStakeholder influenceEditing skillsOrganizational skillsStrategic thinkingCollaboration