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Fairmont Hotels & Resorts · 3 days ago

Marketing Manager

Scottsdale, AZ

Full-time

Onsite

Mid Level

Fairmont Hotels & Resorts is seeking a Marketing Manager to support the strategic marketing direction of the Fairmont Scottsdale Princess. The role involves proposing and executing marketing plans to promote revenue growth while managing the hotel's online presence and digital marketing strategies.

HospitalityResorts

Responsibilities

Manage and maintain multiple websites, ensuring content accuracy, functionality, and brand consistency

Oversee all website updates and edits, including landing pages, promotions, dining, spa, events, and seasonal content

Optimize SEO/SEM/AI Visibility for the property vanity sites in conjunction with partner agencies to improve organic search visibility, traffic, and performance

Collaborate with DOR, DOSM, ADOM and Senior Marketing Manager on digital campaigns, integrations, and enhancements

Ensure timely updates to digital content across platforms, including promotions, offers, and event information

Strong copyediting and content management skills

Provide recommendations for improvements to website strategies that supports hotel marketing short- and long-term revenue goals and initiatives

Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs

Identify gaps in current processes and work with cross-functional partners to drive efficiencies

Analyze and measure brand, vanity and micro website functionality, identify areas of friction and obstacles for website visitors and present results to upper management

Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business in Scottsdale

Work closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results

Manage reporting, analysis, and web content

Establish, maintain, and continually improve processes and workflows as they relate to website enhancements

Understand and map the consumer journey to optimize opportunities that help increase booking, engagement, and meet conversion and revenue goals

Optimize the user experience on all devices, keeping up to date on the latest trends and UX data

Optimize search results and navigation filters to ensure hotel/destination relevancy

Collaborate with the marketing team to create display, email & social media campaigns

Collaborate with Sales and Catering teams to ensure their digital assets and platforms are current, productive and aligned with overall digital strategy

Participation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technology

Hotel app design/updates with support of agency

Other duties include: Executing and tracking performance for internal and external marketing campaigns, promotions, advertising, and websites. The position may also act as a liaison between the property and Accor brand marketing support, outside agencies, and contracted vendors/service providers (as determined by the Associate Director of Marketing and Director of Sales and Marketing)