Häfele America Co. · 14 hours ago
Content Marketing Specialist
Archdale, North Carolina, United States
Full-time
Onsite
Entry, Mid LevelHäfele America Co. is seeking a Content Marketing Specialist responsible for developing clear and compelling content for technical products in a global B2B environment. This role involves collaborating with internal experts to translate complex information into customer-ready content and managing content projects independently.
ManufacturingRetailWearablesWholesale
Responsibilities
Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials
Translate complex product features and terminology into clear, customer-focused messaging
Ensure accuracy, consistency, and clarity across all B2B content
Support additional marketing content creation in areas such as email, website content and other media
Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed
Create structured, visually clear narratives that support sales, training, and customer education efforts
Partner with internal 'customers' and subject matter experts to gather input, validate content, and refine messaging
Manage content review cycles efficiently, balancing accuracy with deadlines
Independently manage content projects from concept through completion
Maintain documentation, version control, and content organization
Ensure deliverables align with brand standards and business goals
Maintain consistency in tone, terminology, and messaging across content types
Contribute to content frameworks, templates, and best practices
Qualification
Required
Bachelor's degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field
Demonstrated writing experience with B2B products, systems, or complex subject matter
Ability to work as a self-starter who works well to meet deadlines and project needs
Strong command of written English with excellent attention to detail
Experience working with cross-functional teams and subject matter experts
Strong organizational and project management skills
Proficiency with PowerPoint and common content creation tools
Company
Häfele America Co.
Here at Häfele America Co., hardware is our passion and our expertise.
Founded in 1923
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Paul Smith
President/CEO
Company data provided by crunchbase