Certara · 5 hours ago
Senior Manager, Marketing Operations & Analytics
United States
Full-time
Remote
Senior Level
5+ years expCertara accelerates the potential of bringing medicines to market and to patients using biosimulation software, technology, and services. The Marketing Operations & Analytics Lead plays a pivotal role in connecting marketing strategy, technology, and data, focusing on optimizing lead flow and delivering actionable insights through data-driven decision-making.
BiotechnologyHealth CarePharmaceuticalSoftware
Responsibilities
Own the end-to-end marketing funnel and lead management processes across HubSpot and Salesforce
Design and optimize lead-scoring models, nurture flows, and automation logic to improve lead quality and conversion rates
Implement advanced segmentation, personalization, and behavioral targeting based on data insights
Partner with Commercial Operations and Portfolio teams to ensure alignment on lead handoffs, attribution, and opportunity tracking
Build and maintain real-time dashboards to visualize funnel performance and campaign ROI
Oversee the buyer journey across all digital platforms, including HubSpot, Salesforce, WordPress, SEO, paid search, and social channels
Collaborate with internal specialists to optimize digital touchpoints and ensure cohesive, high-performing campaigns
Lead website optimization efforts including A/B and multivariate testing, conversion tracking, and user journey improvements
Support the migration and integration of marketing tools, ensuring clean data flow between systems
Evaluate, implement, and manage emerging MarTech tools that enhance automation, personalization, analytics and data hygiene
Define and own digital marketing KPIs, analytics standards, and reporting frameworks aligned with business goals
Ensure accurate tracking and attribution across all channels using tools such as GA4, Google Tag Manager, HubSpot analytics, and cookies management
Build and maintain reporting dashboards in Looker Studio, Power BI, or Tableau to provide insight into engagement, conversion, and ROI
Partner with IT to integrate marketing data with data warehouses (e.g., Snowflake, BigQuery) for advanced analytics
Translate insights into actionable recommendations to improve campaign performance and user experience
Qualification
Required
Bachelor's degree preferred with 5+ years of experience in marketing operations, growth marketing, or digital analytics
Proven experience with HubSpot and Salesforce is required
Hands-on expertise with GA4, Google Tag Manager, Word Press, Looker Studio (or Power BI/Tableau), etc
Strong understanding of data flow between systems, lead lifecycle management, and marketing attribution models
Experience building and managing complex marketing automation workflows and CRM integrations
Deep analytical mindset with the ability to derive actionable insights from large data sets
Ability to balance technical precision with strategic business objectives
Excellent communicator with a passion for collaboration, optimization, and continuous learning
Preferred
Bachelor's degree preferred with 5+ years of experience in marketing operations, growth marketing, or digital analytics
Familiarity with SQL, Python, or API integrations for marketing analytics is a plus
Company
Certara
Certara is a pharmaceutical company that accelerates medicines with biosimulation software and technology.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$844.17MKey Investors
Arsenal Capital PartnersMubadala
2025-03-28Post Ipo Equity· $5.67M
2023-08-29Grant
2022-11-07Post Ipo Secondary· $449M
Leadership Team
Daniel D. Corcoran
Senior Vice President and General Counsel
Rona Anhalt
Chief Human Resources Officer
Recent News
MarketScreener
2026-01-06
2026-01-03
2025-12-12
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