BarkleyOKRP · 11 hours ago
Director, Analytics
Kansas City, MO
Full-time
Onsite
Director/Executive
$125K/yr - $180K/yr
7+ years expBarkleyOKRP is a company that combines full-funnel media planning and buying services with advanced analytics. They are seeking a strategic Director of Analytics to lead client relationships and develop data-driven solutions that enhance media effectiveness and business performance.
Marketing & Advertising
Responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Create and support executive level presentations and analysis of analytic and data solutions to support client needs
Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.)
Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support
Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows
Ensure data accuracy, integrity, and consistency across deliverables
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies
Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualification
Required
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts
Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance
Ability to identify business challenges and applying analytics-led strategies to address them
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
Comfortable working in ambiguous situations
Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
Preferred
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Multiple health insurance options
Flexible PTO
Life insurance
401K
Company
BarkleyOKRP
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase