Six Flags Entertainment Corporation · 1 day ago
Public Relations Manager
Arlington, TX
Full-time
Onsite
Senior Level
5+ years expSix Flags Entertainment Corporation is seeking a Manager of Public Relations to execute dynamic public relations strategies for their regional properties. The role involves securing media coverage, managing relationships with journalists and influencers, and organizing promotional events to enhance the parks' image and drive attendance.
Entertainment
Responsibilities
Oversee execution of public relations strategies to support enterprise initiatives and promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image to drive attendance and revenue. Emphasis will be placed on SFOT with support to other properties
Create news releases, media alerts, media kits, content and other materials to generate media interest and coverage, including managing photo/video shoots, supporting PR initiatives as needed
Cultivate and maintain positive relationships with media contacts, influencers, and stakeholders to secure positive media coverage
Conduct media outreach efforts, including pitching proactive story ideas and managing interview requests
Help team organize and manage press events and community outreach initiatives for assigned parks, including managing donations
Collaborate closely with internal stakeholders to ensure cohesive messaging and alignment with overall PR strategies
Build and manage relationships with external stakeholders including but not limited to intellectual properties, tourism boards, EMS, government
Manage media monitoring, data analysis and reporting for key programs and initiatives
Manage crisis communication efforts
Synergize with PR peers to develop and execute best practices and ensure consistency across the organization
Assist with content capture as needed to support the Social Media & Digital content team
Collaborate with Brand Marketing, Social Media and Sales, and provide hands-on field support in assigned parks and others when needed. Cultivate and maintain positive relationships with Field Marketing and park teams to successfully execute programs
Problem solve, pivot and embrace fast-paced change within division and organization
Office-based position. Travel when needed (up to 25%) to provide on-site support for events, media campaigns, crisis communication and more
Manage part time/seasonal help on site or remotely, when needed
Qualification
Required
Bachelor's degree in Public Relations, Communications, Journalism, or related field
Minimum of 5 years of experience in public relations, communications, journalism or media relations
Strong media relations and crisis communication skills
Experience in media pitching and relationship building
Projects high energy and maintains a positive attitude
Strong problem solver and flexible with change
Ability to work under pressure and handle multiple tasks simultaneously
Detail-oriented and highly organized
Familiarity with media monitoring tools and data analysis
Strong interpersonal skills and inclusive collaboration
Ability to balance big-picture thinking with managing day-to-day tasks and details
Company
Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and 9 resort properties across 16 states in the U.S., Canada and Mexico.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase