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Corsair · 7 hours ago

Marketing Manager USA - Fanatec

Milpitas, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $145K/yr

5+ years exp

Corsair is a leading global developer and manufacturer of high-performance gaming and streaming gear, and they are seeking a Marketing Manager USA to lead the execution of go-to-market strategies for Fanatec in the United States. This role involves driving impactful campaigns and ensuring alignment with global marketing efforts while collaborating with various teams to support US-specific activations.

ComputerHardwareManufacturing

No H1B

Responsibilities

Develop and execute go-to-market plans for new product launches and campaigns in the US and Canada

Tailor messaging, asset delivery, and activation strategies for the US audience

Align US marketing activities with global brand strategy and guidelines

Act as liaison with US retail and event partners (e.g., Micro Center, Best Buy, motorsport events)

Coordinate with sales, social media, web, and influencer teams to ensure cohesive execution

Support US-specific activations and localization efforts

Collaborate with the creative, social media, and influencer teams to drive US campaign success

Foster smooth collaboration and clear communication between US and global marketing Teams

Mentor and support US-based marketing staff as the team grows

Interact with the local marketing teams of other BUs within Corsair

Serve as a strategic partner to the Director of Marketing, contributing to budget planning and resource allocation for the US market

Supporting eCommerce and UX teams by providing US market insights and localization guidance for merchandising, product pages, and promotional strategies—helping ensure online content and offers resonate with US customers

Help define and implement scalable marketing processes for the US region

Provide regular reporting and insights on campaign performance, market trends, and opportunities

Adapt global content and campaigns for US relevance, including geo-specific messaging and activations

Collaborate with Marketing Manager EMEA/RoW and other regional leads to ensure best practices and market alignment

Qualification

Go-to-market strategyUS market experienceAffiliate/influencer marketingMotorsport passionCross-functional collaborationHighly organizedCommunication skills

Required

Bachelor's degree in marketing, communications, business, or demonstrable alternative experience

5+ years of end-to-end marketing experience in gaming, motorsport, or consumer tech with proven US market ownership

Track record of leading US go‑to‑market plans (launch calendars, promotions, retail activations, creator/influencer programs)

Must be located in the United States; work authorization in the US required

Strong verbal and written communication skills in English

Passion for motorsport (e.g., NASCAR, IndyCar, Formula 1, WEC, WRC) and/or sim racing titles (e.g., iRacing, Assetto Corsa, Gran Turismo, Forza Motorsport)

Competence with affiliate/influencer marketing and community‑aligned activations that build trust and advocacy

Exceptional cross‑functional collaboration—comfortable coordinating with sales, retail partners, web, social, and operations

Willingness to travel within the USA to meet partners and customers in person

Highly organized self‑starter who brings well‑reasoned ideas, backed by facts and performance data; thrives in fast, iterative environments