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CData Software · 3 hours ago

Lead Product Marketing Manager

Chapel Hill, NC

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

CData Software is a company focused on real-time data integration, helping organizations manage complex data environments. They are seeking a Lead Product Marketing Manager to scale global marketing activities for their OEM business line, focusing on product positioning, go-to-market strategies, and cross-functional collaboration.

Big DataCloud Data ServicesData IntegrationData VisualizationDatabase

Growth Opportunities

Responsibilities

Own the overall growth number for the OEM business line and coordinate cross-functionally to develop and execute quarterly strategies

Develop marketing GTM and strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement it

Plan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to full product launches

Conduct market research with target audiences and customers to identify opportunities and messaging

Develop marketing materials for new product launches and maintain/enhance materials for existing product

Work closely with and become a real-time data integration subject matter expert for sales, customer success, and marketing

Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends

Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats

Help steer the strategic direction of CData’s product marketing and marketing by providing input to the org’s overall goals and projects

Take on and execute programs and cross-functional projects that help build our product marketing and overall marketing function

Act as a senior leader within the product marketing team, providing mentorship and helping to develop teammates

Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified

Qualification

Product marketing experienceData integration expertiseGo-to-market strategyMarket research skillsMessagingPositioningCommunication skillsTeam playerOrganizational skills

Required

10 - 15 years of product marketing experience, preferably with data integration, data virtualization, or data connectivity and working with an OEM product

Ability to participate in executive-level sales meetings and speak knowledgeably in technical conversations

Track-record of demonstrable growth associated with projects under your ownership

Experience defining the core messaging, positioning, and go-to-market for a new product category

Ability to lead and analyze the research needed to identify product-market fit

Strong team player able to work across multifunctional teams

Solid written and verbal communication and presentation skills

Ability to work independently in a startup-like environment

Strong organization skills and attention to detail