24 Seven Talent · 2 days ago
Global Product Content Lead – CONTRACT – Onsite in Maplewood, MN
Saint Paul Church, MN
Contract
Onsite
Senior Level3M is a global company in the Personal Safety Division, and they are seeking a Global Product Content Lead for their respiratory portfolio. The role involves elevating product content quality and performance, managing content strategy, and ensuring alignment with marketing and technical teams for successful product launches.
Human ResourcesRecruiting
Responsibilities
Define and maintain global content standards and requirements for respiratory products, ensuring accuracy, completeness, and consistency across SKUs and product families
Translate the Global Marketing Plan into a yearly Product Content Plan with clear priorities, timelines, and deliverables
Lead the creation and optimization of base and variant content (attributes, copy, imagery, video, documentation) using eCommerce and digital shelf best practices
Develop and refine value propositions, benefit messaging, and claims in partnership with portfolio marketing, segment marketing, and technical service
Continuously identify content gaps and improvement opportunities through audits, analytics, and stakeholder feedback
Build content toolkits that can be deployed across multiple channels: eCommerce, distributor portals, 3M web, search, social media, sales tools, and training assets
Support creation and updates of traditional marketing materials (brochures, sell sheets, product selectors, sales guides) to ensure alignment with digital content
Partner with demand generation, regional marketing, and marketing operations to ensure campaigns are supported with the right content at each stage of the funnel
Guide the application of 3M brand standards to ensure consistent, compelling expression of the Respiratory portfolio globally
Own project management for major content initiatives—setting timelines, aligning stakeholders, and tracking progress to content readiness milestones
Collaborate with PIM/DAM and digital operations teams to ensure product content is structured, tagged, and distributed correctly across systems
Manage collaboration with internal creative services and external agencies for multimedia production (imagery, video, animations, interactive tools)
Ensure all content meets global standards and regulatory expectations, including accessibility (ADA) and applicable safety and compliance requirements
Lead NPI content readiness: define content requirements by stage gate, coordinate input from cross-functional teams, and support localization for key regions
Qualification
Required
Demonstrated experience in product content, content marketing, or product information management for technical or B2B products (safety, industrial, healthcare, or related fields a plus)
Track record of owning complex projects end-to-end and consistently delivering against deadlines
Experience creating or managing content mapped to customer journeys and marketing funnels
Solid understanding of PIM/DAM concepts, product taxonomies, attributes, enriched content, and digital shelf optimization
Working knowledge of SEO best practices, accessibility standards, and data-driven content optimization
Strong organizational, planning, and project management skills, with the ability to manage multiple workstreams in a fast-paced, matrixed environment
Preferred
Detail-focused but pragmatic—able to balance completeness and quality with speed to market
Excellent communicator who can translate complex technical and regulatory information into clear, customer-centric messaging
Collaborative and comfortable working across time zones with global marketing, technical, and commercial stakeholders
Curious, creative, and data-informed—uses insights to test, learn, and improve content performance over time
Self-directed and accountable, able to operate with a high degree of ownership in a freelance capacity
Company
24 Seven Talent
24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
Founded in 2000
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Morgan Stanley Asia
2016-10-06Private Equity
Leadership Team
Celeste Gudas
Chairwoman, Founder
Recent News
2025-11-13
2025-10-10
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