LogicMonitor · 1 day ago
Director, Customer Marketing
LogicMonitor is a company dedicated to customer obsession and innovation, seeking a Director of Customer Marketing. This strategic leader will develop and oversee customer marketing initiatives aimed at enhancing customer retention and driving business growth through effective advocacy and engagement programs.
Artificial Intelligence (AI)Cloud InfrastructureDevOpsInformation TechnologyIT InfrastructureSaaS
Responsibilities
Develop and lead LogicMonitor’s global Customer Marketing strategy and team, focused on retention, upsell, cross-sell, and advocacy-led expansion, including executive engagement programs
Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact across the customer lifecycle
Own Customer Advocacy and Storytelling programs, including case studies, peer reviews, analyst references, and customer speaker recruitment
Lead Executive engagement initiatives such as the Customer Executive Advisory Board, executive roundtables, and strategic relationship programs that strengthen customer partnership and loyalty. Develop and orchestrate the exec briefing program for top customers
Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies that support upsell, cross-sell, and renewal goals
Oversee customer communications and campaigns, including newsletters, nurture programs, and industry-specific storytelling that amplify customer value and outcomes
Build and manage a high-performing Customer Marketing team, providing mentorship and career development across advocacy, engagement, and communications functions
Leverage AI and marketing automation tools to identify expansion opportunities, personalize outreach, and optimize customer lifecycle engagement at scale
Collaborate with Marketing Operations to define KPIs for advocacy pipeline, campaign impact, and contribution to retention and expansion metrics
Partner with the executive team and field leadership to align Customer Marketing programs with top-tier strategic accounts and thought leadership initiatives
Qualification
Required
10+ years of experience in B2B enterprise marketing, including 5+ years leading Customer or Advocacy Marketing programs
Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives
Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables, or strategic account experiences)
Experience developing content and programs that turn customer success into business growth narratives
Demonstrated leadership in managing and developing marketing teams
Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint growth outcomes
Advanced understanding of marketing technology stacks, CRM systems (Salesforce), advocacy and automation platforms, and AI-driven engagement tools
Exceptional written and verbal communication skills with executive-level presence
Preferred
Experience in SaaS, monitoring, observability, or infrastructure software
Benefits
Comprehensive health, dental and vision coverage
Generous parental leave policies
Access to our Employee Assistance Program
Various Wellness programs
A 401K with company matching
A Lifestyle Spending Account
An unlimited vacation policy
Company
LogicMonitor
LogicMonitor is a hybrid observability platform that provides IT observability and monitoring for cloud-based IT infrastructures.
Funding
Current Stage
Late StageTotal Funding
$942.95MKey Investors
Providence Equity Partners
2024-11-20Private Equity· $800M
2024-11-20Debt Financing
2021-12-15Debt Financing
Recent News
2025-12-11
Company data provided by crunchbase