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barre3 · 2 days ago

Manager of Public Relations

Portland, OR

Full-time

Hybrid

Senior Level

5+ years exp

barre3 is a wellness brand looking for a Manager of Public Relations to shape its external narrative and enhance its brand presence. The role involves strategic media relations, positioning the founder as a voice in wellness, and driving franchise development through effective storytelling and partnerships.

FitnessHealth Care

Growth Opportunities

Responsibilities

Build and maintain high-level relationships with editors, producers, and writers at major wellness, lifestyle, and business outlets to secure consistent, tier-1 coverage

Vet and prioritize Sadie Lincoln's engagements (keynotes, podcasts, panels)

Identify and execute high-visibility moments as they arise—such as hosting a "Women in Business" panel or securing a teaching spot at a high-profile festival

Partner with the Director of Brand & Creative to ensure the barre3 voice is premium and cohesive across all 200+ locations

Partner with the Franchise Sales Marketing Manager to secure B2B placements (Forbes, Entrepreneur, Inc.)

Leverage the success of our 200+ owners to tell compelling "business of wellness" stories that attract high-quality prospective franchisees

Direct the brand's earned influencer and creator relationships

Serve as the primary filter for brand collaborations, ensuring every partnership serves the brand's long-term integrity and growth

Work with the Director of Performance Marketing to fuel paid social/search with earned media wins

Partner with the Senior Manager of Franchise Marketing and Systems to provide 200+ owners with scalable "PR-in-a-box" tools

Qualification

Media RelationsInfluencer StrategyStrategic CommunicationsFranchise DevelopmentSocial Media LiteracyWriting ExcellenceRelationship ManagementEvent ActivationCore Values Alignment

Required

Alignment with barre3 Core Values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen

Experience: 5+ years in PR/Communications, with a proven track record in a franchise-led organization or premium wellness/lifestyle brand

Media 'Rolodex': Must bring existing, active relationships with key editors and producers at major national wellness, lifestyle, and business outlets

Influencer & Social Literacy: Deep understanding of the creator economy and how to leverage influencer relationships to amplify PR wins across social platforms

Strategic Versatility: Ability to manage traditional media relations while remaining agile enough to lead high-profile event activations (panels, teaching moments) as they arise

Writing Excellence: Sophisticated ability to write for consumer lifestyle media AND business/trade outlets