Woodward, Inc. · 6 days ago
Product Marketing Manager I/II
Colorado, United States
Full-time
Hybrid
Mid, Senior Level
$99K/yr - $158K/yrWoodward, Inc. is committed to creating a great workplace for all team members while delivering energy control solutions for a clean future. The Product Marketing Manager I/II will conduct market research, coordinate product launches, and collaborate with cross-functional teams to enhance product positioning and marketing strategies.
Consumer Goods
No H1B
U.S. Citizen Only
Responsibilities
Conduct Market Research: Gathers and analyzes data on market trends, customer preferences, and competitor activities to inform campaign strategies and assess new business opportunities
Develop proposals for new program opportunities at the component level. Application of existing technology
Coordinate Product Launches: Assists in planning and executing component and standard product launch activities to ensure timely and successful market introduction
Product Positioning: Aids in the identification and implementation of component technology demonstrations and customer trade studies
Collaborate with CrossFunctional Teams: Works with sales, product, and design teams to ensure the submission of timely, competitive proposals and alignment with business goals
Market Research Analysis: Conducts indepth market research to identify customer product/technology needs, emerging trends, and competitive dynamics
Product Positioning Development: Develops and refines product positioning and messaging to effectively differentiate offerings in the marketplace
Campaign Strategy Implementation: Plans and executes integrated marketing campaigns to drive customer recognition of differentiated value propositions and enhance market presence
Cross Functional Collaboration: Partners with product, sales, and other departments to ensure cohesive and aligned marketing strategies that win results
Develop proposals for new program opportunities at the product level. Application of existing technology or new technology development
Qualification
Required
Proficient in conducting and analyzing market research to inform product positioning and strategy
Skilled in defining and communicating product positioning to target audiences
Capable of interpreting sales and marketing data to drive informed decision-making
Effective in working with sales, product development, and other teams to align on product initiatives
Experienced in planning and executing product launches, including go-to-market strategies
Adept at developing strategic marketing plans that align with overall business objectives
Skilled in managing multiple marketing projects simultaneously, ensuring timely and successful delivery
Proficient in analyzing competitor products and market trends to identify opportunities and threats
Ability to clearly convey complex information to stakeholders and team members
Strong understanding of customer needs and behaviors to inform marketing strategies
Ability to develop and execute comprehensive marketing strategies aligned with business goals
Expertise in conducting and analyzing market research to inform product positioning and strategy
Skilled in evaluating competitors and identifying differentiators to enhance market presence
Proficient in managing marketing projects from inception to completion with minimal supervision
Capability to analyze marketing data to drive decision-making and measure campaign effectiveness
Adept at working with diverse teams to achieve marketing objectives
Excellent skills in conveying complex and sensitive information clearly to various stakeholders
Strong ability to address and resolve complex marketing challenges using innovative approaches
Experience in leading small projects and mentoring less experienced colleagues
Ability to gather and utilize customer feedback to improve product offerings and marketing strategies
Engineering degree preferred
Strong technical proficiency in the design, development, and control of energy control technologies, preferably on aircraft systems
Demonstrated ability to think strategically and execute plans to achieve long-term business goals
A passion for innovation, excellence, and contributing to the advancement of aerospace technology
All applicants must be U.S. Persons within the meaning of the ITAR and EAR, or eligible to obtain all required authorizations from the U.S. Department of State and/or the U.S. Department of Commerce
Benefits
All members included in annual cash bonus opportunity.
401(k) match (4.5%)
Annual Woodward stock contribution (5%)
Tuition reimbursement and Training/Professional Development opportunities for all members
12 paid holidays, including floating holidays.
Industry leading medical, dental, and vision Insurance upon date of hire
Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave.
Paid parental leave.
Adoption Assistance
Employee Assistance Program, including mental health benefits.
Member Life & AD&D / Long Term Disability / Member Optional Life
Member referral bonus
Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending
Voluntary benefits, including:
Home / Auto Insurance discounts
Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave
Company
Woodward, Inc.
Woodward is the global leader in the design, manufacture, and service of energy conversion and control solutions for the aerospace and industrial equipment markets.
Founded in 1870
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bill Lacey
Chief Financial Officer
Mark Hartman
Chief Financial Officer
Recent News
2024-05-05
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2024-04-30
2024-04-29
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