CapsLock · 14 hours ago
Creative Marketing Producer
United States
Full-time
Remote
Senior Level
5+ years expCapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. They are seeking a Creative Marketing Producer who will lead creative evolution, generate ideas, and manage production cycles while ensuring alignment with client objectives.
Marketing & Advertising
Responsibilities
Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms
Translate insights into creative hypotheses, storyboards, and clear production briefs
Write or edit scenarios that bring clarity and story structure to short-form ads
Generate and propose new video styles, not just iterate on existing ones
Ensure each concept accurately reflects the client’s value proposition and target audience
Plan and manage full production cycles: scripting, shoot planning, editing, and delivery
Coordinate creators, influencers, and bloggers — handling outreach, briefing, and remote shoot support
Oversee AI-assisted creative generation to maintain brand and visual consistency
Develop and manage test plans with media buyers to validate creative hypotheses
Review performance data (CTR, hook rate, watch time, CPA) and translate insights into actionable improvements
Maintain a consistent “create → test → learn → scale” workflow for ongoing creative optimization
Develop and evolve concepts based on top-performing creatives and test results
Conduct regular reviews of our best videos (and competitors’) to identify storytelling patterns worth scaling
Define the tone of voice, visual direction, and storytelling approach for each production
Build content hypotheses together with media buyers, test and scale the best ideas
Coordinate small production teams or external creators (UGC, studios, AI)
Qualification
Required
5+ years of experience in marketing or creative production — ideally within paid social or performance marketing
Team Management Experience
Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube
Proven storytelling and copywriting ability — you can shape a message, not just visualize it
Proven ability to manage the entire creative process from concept to final delivery
Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots
Confident in interpreting marketing performance data and turning insights into stronger creatives
Exceptional communication and organization skills — able to keep projects on track, people aligned, and expectations clear
Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively
Fluent English — both spoken and written
Preferred
Experience in media buying or working closely with media buyers
Familiarity with AI tools for generating or enhancing creative assets
Basic knowledge of editing or motion tools such as Premiere Pro or After Effects
Experience using UGC or influencer platforms to source and manage creators
Understanding of A/B testing and how creative experiments are structured and analyzed
Benefits
Remote Work
Paid Time Off
Ongoing Learning
Home Office
Physical Well-Being
Unlimited Sick Days
Medical Coverage
Co-Working Space
Fun Stuff
Company
CapsLock
CapsLock is a dynamic global company specializing in scalable customer acquisition solutions for our clients.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase