West Virginia University · 19 hours ago
Director of Enrollment Management Research & Analytics - Enrollment Management
Morgantown, WV
Full-time
Hybrid
Director/Executive
8+ years expWest Virginia University is seeking a Director of Enrollment Management Research & Analytics to lead critical initiatives within the Enrollment Management Department. This role involves predictive modeling, data analysis, and strategic leadership to support the university's enrollment goals and enhance student success.
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Responsibilities
Analyze and forecast trends in enrollment, admissions, and financial aid that are critical for university planning and decision support
Create multiple projections/predictive models and provide in-depth analysis of findings
Build models to predict student conversion, yield, and success rates across various segments and points in the recruitment funnel, enabling proactive student engagement
Identify factors highly correlated with student success (retention, graduation rates), engagement, and satisfaction to empower priority setting for university leadership
Serve a functional role in all reports, modeling, and analysis used to inform decisions across EM and the broader University
Deliver timely, accurate, and relevant data regarding the recruitment, enrollment, and retention of students to help the University achieve its strategic goals
Provide data administration expertise and work with all EM departments to ensure necessary reports and reporting tools are available for decisions related to undergraduate admissions, registration, scholarships, financial aid, and student services
Prepare executive summaries, reports, proposals, and written analysis regarding operational activities and services
Evaluate, map, and implement improvements to EM operations and workflows
Conduct, assess, and measure information from surveys and other sources to gain insights into underlying reasons, opinions, and motivations
Partner with the Executive Director and VP of Enrollment to set priorities and goals for the comprehensive strategic enrollment plan
Provide independent leadership on collaborative projects and interactions with key partners, including ITS, Finance, and college business partners
Serve as a member of university-wide and campus/system-wide committees focused on enrollment planning, initiatives, data, research, and IT
Assemble cross functional team (department heads, vendors, staff, faculty) to solicit cooperation and problem-solve
Work with campus partners and external vendors to ensure data integrity across various systems
Provide leadership and direct supervision of Data Analyst(s), including setting project guidelines, timelines, and staff assignments
Responsible for project management, prioritizing incoming requests, and analyzing the effectiveness of the office
Manage the unit by coordinating, planning, and overseeing operational procedures
Develop and equip technical staff to support changing technology, business, and reporting needs
Qualification
Required
Bachelor's Degree
A minimum of eight(8) years of combined experience in the following: Performing predictive modeling, reporting, and analysis
Experience with data analysis tools
Leading independent projects
Supervisory and/or leadership Experience
Any equivalent combination of related education and/or experience will be considered
All qualifications must be met by the time of employment
Preferred
Master's degree
Experience working within the higher education enrollment funnel and processes and a Master of Science degree
Demonstrated experience in developing and updating useful and accurate enrollment or customer acquisition prediction models using multiple data sources
Benefits
37.5-hour work week
13 paid holidays (staff holiday calendar)
24 annual leave (vacation) days per year (employee leave)
18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
Wellness programs
Company
West Virginia University
West Virginia University offers academic programs in order to earn bachelor’s, master’s, or doctoral degrees.
5001-10000 employees
H1B Sponsorship
West Virginia University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (108)
2023 (115)
2022 (108)
2021 (72)
2020 (53)
Funding
Current Stage
Late StageTotal Funding
$20.97MKey Investors
National Institute of Nursing ResearchU.S. Department of AgricultureU.S. Department of Commerce
2025-02-01Grant· $2.7M
2024-10-29Grant· $7.82M
2024-09-17Grant· $0.72M
Leadership Team
Lori Hazlehurst
Professor Pharmaceutical Sciences
Michael Benson
President and Professor of History
Recent News
2025-12-12
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2025-11-10
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