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Progressive Insurance · 3 days ago

Marketing Process Analyst Senior or Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$81K/yr - $131K/yr

5+ years exp

Progressive Insurance is dedicated to helping employees move forward and live fully in their careers. As a Senior or Lead Marketing Process Analyst in the Commercial Lines organization, you will drive the success of paid search and affiliate marketing campaigns while collaborating with various teams to deliver actionable insights and optimize media strategies.

Auto InsuranceAutomotiveCommercial InsuranceHealth InsuranceInformation TechnologyInsuranceLogistics

Growth Opportunities

No H1B

U.S. Citizen Only

Responsibilities

Drive the success of paid search and affiliate marketing campaigns

Identify important data points for performance and lead analysis for media optimization initiatives

Collaborate with analysts across the CL organization, third-party vendors, and other business units to advance media capabilities and deliver actionable insights that shape media strategy

Identify campaign needs and turn them into action while consistently providing collaborators with status updates to ensure alignment and progress

Measure the effectiveness of media campaigns, conduct exploratory analyses to uncover growth opportunities, and facilitate conversations between teams to align on success metrics and strategies

Qualification

Paid search marketingMedia attribution practicesProgramming skillsData analysis toolsAnalytical mindsetData managementMulti-taskingEffective communicationTeam-orientedAdaptability

Required

A minimum of six years of analytical work experience

OR Bachelor's degree or higher and a minimum of five years of analytical work experience

OR Bachelor's degree or higher in a quantitative field of study and a minimum of three years analytical work experience

Preferred

Proven paid search/pay-per-click marketing experience

Strong familiarity with media and marketing attribution practices

Highly proficient in programming skills (e.g., Python, SQL, SAS, or R), with proven ability to learn and use data analysis reporting tools such as Tableau or Power BI

Effective communicator with a proven ability to learn quickly and work in an adaptive, team-oriented environment, with an emphasis on managing ambiguity and proven ability to adapt to changing circumstances

Analytical mindset with a critical thought process with proven ability using data to drive decisions, with exceptional data management and multi-tasking abilities and thrives in a fast-paced environment