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Placon Corporation · 2 days ago

Digital Marketing Specialist

Madison, WI

Full-time

Onsite

Entry Level

1+ years exp

Placon Corporation is seeking a Digital Marketing Specialist to manage their website, digital advertising, and email marketing activities. The role involves optimizing SEO, monitoring advertising campaigns, and creating automated customer journeys through effective integration of CRM and marketing automation software.

ManufacturingPackaging ServicesSupply Chain Management

Responsibilities

Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social media

Create, monitor and report on advertising and email campaigns to maximize results

Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels

Monitor and report on web traffic and source analytics against KPIs

Manage website updates and web content creation, working with internal stakeholders and external agency support

Research advertising trends

Research competitors marketing and products

Other duties as assigned by the management team

Qualification

Digital marketingSEO optimizationEmail marketingGoogle AnalyticsContent creationCRM integrationWebsite CMS managementDesign experienceSocial media tacticsCommunication skillsAttention to detailTime managementOrganizational skills