Visa · 5 hours ago
Senior Manager, Global Brand Strategy & Innovation, Consumer Products
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$154K/yr - $223K/yr
8+ years expVisa is a world leader in payments and technology, and they are seeking a Senior Manager to join their Global Marketing organization. This role will focus on strengthening Visa’s brand and product proposition while driving the development of global brand strategy and innovation initiatives.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Consumer Product Marketing Center of Excellence (COE)- Maintain and enhance a centralized global strategy for enhancing Visa’s value proposition in security, trust, acceptance, and innovation that can span initiatives, audiences, and regions. Lead the development and refinement of messaging strategies (such as ‘brand claims’) and manage the development and implementation process ensuring adherence to brand, legal, regulatory, and corporate guidelines
Marketing Strategy and Plans: Build and oversee strategic marketing plans that ensure Visa’s core advantages are properly utilized, featured, and activated across key sponsorships (FIFA, Olympics, etc.), as well as evergreen campaigns and activations
Brand and Product Messaging Development & Delivery - Develop and launch new, differentiated messaging for strategic focus areas, including Consumer Card Products as well as Innovation products, such as those in agentic commerce. Partner cross-functionally with Product, Marketing, Advertising and Legal teams to ensure relevance and global scale
Audience Testing & Insights - Collaborate with Insights & Analytics teams to test brand and product messaging strategies and their ability to lift relevance, preference, and motivation to choose and use Visa. Leverage insights to refine messaging and inform go to market strategies
B2B2C Brand Strength - Develop a new approach to demonstrate Visa’s brand strength for clients and other stakeholders, utilizing proprietary Brand Strength data and other independent data sources. Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle. Create compelling, data-driven storytelling showcasing how Visa’s consumer brand, powers the full payments ecosystem for use in advertising, client sessions, or new business development opportunities
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Bachelor's degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred
7+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred
Proven track record in consumer product marketing and consumer product technology marketing
Strong analytical skills and experience leveraging data to inform strategy and storytelling
Experience in managing cross-functional teams and global initiatives
Excellent communication and stakeholder management skills, with ability to influence at all levels
Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
TradingView
2026-01-15
2026-01-14
TechAfrica News
2026-01-14
Company data provided by crunchbase