Jiffy.com · 1 day ago
Lifecycle Marketing Manager
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $160K/yr
4+ years expJiffy.com is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention throughout their journey. This role involves designing and managing lifecycle programs across various channels and collaborating with cross-functional teams to optimize customer interactions.
ApparelE-CommerceFashionPrinting
Responsibilities
OOwn and evolve Jiffy's lifecycle marketing strategy across email, SMS, and other owned channels
Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back
Build and optimize automated journeys using behavioral, transactional, and preference-based triggers
Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts
Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies
Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent
Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix
Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action
Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings
Ensure best practices around deliverability, compliance, and customer experience
Qualification
Required
4+ years of experience in lifecycle, CRM, or retention marketing roles
Hands-on experience managing email and SMS programs for an eCommerce or consumer brand
Strong analytical skills with experience using analytics platforms and spreadsheets to track and interpret performance
Experience building and managing automated customer journeys
Excellent written communication skills with a strong sense of voice, tone, and messaging hierarchy
Ability to manage multiple initiatives in a fast-paced environment
Preferred
Experience with lifecycle platforms such as Klaviyo, Braze, Iterable, or similar tools
Experience supporting creator-, SMB-, or prosumer-focused audiences
Familiarity with segmentation, personalization, and behavioral targeting at scale
Comfort working cross-functionally with product, paid media, and analytics teams
Builder mindset with a desire to test, iterate, and continuously improve lifecycle programs
Experience in high-growth or startup environments
Benefits
Competitive salary, equity opportunities, and performance-based bonuses
Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy
401(k)
Annual wellness benefits to help you stay healthy and balanced
Choice of MacBook or PC laptop, plus equipment for your home office setup
Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Annual stipend to support your learning and career growth
Company
Jiffy.com
Jiffy.com is the #1 US online reseller of blank imprintable clothing.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase