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Grammarly · 13 hours ago

Group Manager, Acquisition Marketing, B2B

San Francisco Bay Area

Full-time

Hybrid

Senior Level, Lead/Staff

$186K/yr - $255K/yr

8+ years exp

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Group Manager, Acquisition Marketing (B2B) will lead and scale B2B paid acquisition efforts across Commercial, Education, and Enterprise segments, driving growth and optimizing the customer acquisition strategy.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization

Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals

Partner cross-functionally with Demand Generation, Lifecycle, Sales, and Product Marketing to drive B2B revenue growth

Design and evolve a robust measurement framework that connects performance marketing to Commercial, EDU, and Enterprise revenue

Establish a structured pipeline for experimentation and innovation across B2B marketing channels

Lead the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings

Manage and mentor 1–2 channel specialists and contractors, providing coaching on both channel strategy and career development while remaining deeply engaged in execution

Lead performance strategy and execution across Paid Social, Display, and Video to drive B2B self-serve growth on desktop and mobile

Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, and insights across channels, including Paid Search, 6sense, LinkedIn, Paid Social, Display, and YouTube

Partner with Data Science, Product, Engineering, Creative, and Product Marketing to improve attribution, reporting, experimentation, and creative effectiveness

Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals

Qualification

B2B paid acquisitionDigital marketingData-driven decision-makingSQLExperimentation frameworksPerformance platformsAnalytical skillsCreative strategyBuilder mindsetTeam managementCollaboration

Required

8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition

Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality)

Experience managing and developing a small team, including coaching, feedback, and performance management

Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy

Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus

Hands-on experience with major performance platforms (LinkedIn, Google, Microsoft) and managing external partners, vendors, and creative agencies

Highly collaborative, with experience partnering across Creative, Product Marketing, Data Science, Product, and Engineering

A builder mindset: values experimentation, continuous improvement, and operating with rigor and urgency

Alignment with Superhuman's MOVE statements and culture

Benefits

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

Disability and life insurance options

401(k) and RRSP matching

Paid parental leave

20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

Annual professional development budget and opportunities

Company

Grammarly

Glassdoor4.1

Grammarly stands with Ukraine. We invite you to do the same.

Founded in 2009

San Francisco, California, US

1001-5000 employees

https://www.grammarly.com/jobs/

H1B Sponsorship

Grammarly has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (43)

2024 (33)

2023 (26)

2022 (16)

2021 (27)

2020 (13)

Funding

Current Stage

Late Stage

Leadership Team

Rahul Roy-Chowdhury

Chief Executive Officer

Alex Shevchenko

Co-Founder, Board Member