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Green Thumb Industries (GTI) · 19 hours ago

Regional Activation Manager, CT/MA/RI

Boston, Massachusetts, United States

Full-time

Onsite

Mid Level

$60K/yr - $75K/yr

Green Thumb Industries is a leader in the cannabis industry, seeking a Regional Activation Manager to support marketing initiatives across Massachusetts, Connecticut, and Rhode Island. This role involves coordinating and executing marketing programs and events to drive revenue and growth while building relationships with local teams and customers.

Alternative MedicineCannabisMedical

Responsibilities

Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, pop-ups, etc. Partner with retail operations and local store teams to execute marketing programs and events on and offsite

Creation of custom digital and/or printed assets for centrally and regionally led marketing programs to fit local market needs including but not limited to; email blasts, social media posts and stories, printed posters and flyers, swag, etc

Ensure that any centrally and regionally led promotions and product/strain launches are fully executed at the store level including but not limited to; displays, in-stock product, signage, employee swag, employee education

Responsible for ensuring the regional budget is up to date and expenses recorded in a timely manner

Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams

Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth

Establish strong relationships and communication channels with customers, external partners, and cross functional team members

Must be available nights, weekends and flexibility and willingness to be available during nontraditional hours as required

Qualification

SalesBrand marketingProject managementGraphic designMicrosoft Office SuiteCanvaOrganization planningResourcefulnessCommunicationRelationship-building

Required

A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb

Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness

Adapts and thrives in a demanding, start-up, fast-paced environment

Possesses a deep appreciation and insistence on flawless execution

Operates with a high level of professionalism and integrity, including dealing with confidential information

Strong communication skills – written and verbal

Strong organization planning & project management skills

Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

Proficient in Canva

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

Ability to travel inside and outside of the market, as needed, at times may exceed 50%, and Include overnights

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry