Clarion Events Inc. - North America · 1 week ago
Digital Marketing Coordinator
United States
Full-time
Remote
Entry, Mid Level
$40K/yr - $48K/yr
2+ years expClarion Events North America is one of the fastest-growing event companies in the United States, specializing in managing and producing trade and consumer events. The Digital Marketing Coordinator will execute and optimize web and email campaigns to achieve commercial objectives, grow customer databases, and enhance campaign effectiveness through data-driven insights.
EventsMarketingMedia and EntertainmentSocial Media
Responsibilities
Design, execute, and optimize digital marketing campaigns that align with overall marketing and commercial strategies and are user-friendly
Take ownership of assigned tasks and projects in Monday.com, striving for excellence in execution while meeting established deadlines and brand guidelines
Develop proficiency in email and web marketing channels to enhance campaigns and meet commercial goals
Perform list segmentation and audience analysis to improve targeting and engagement for email campaigns
Manage website content, ensuring it is accurate, up-to-date, and aligned with brand guidelines and SEO/AEO best practices
Monitor email and website performance metrics and user behavior to identify opportunities for optimization and enhancement
Utilize A/B testing, surveys, and analytics to provide data-driven insights for enhancing performance and driving conversions
Adapt marketing strategies based on analytics, customer feedback, and industry trends, while implementing new tools for improved efficiency
Collaborate with commercial, marketing, and data teams to enhance first-party data acquisition, deliver conversions and leverage insights for strategic innovations
Serve as a brand and product advocate for email and web, aligning with brand goals and sharing best practices through ongoing education
Demonstrate curiosity and adaptability to learn about products, customers, and technologies to foster innovation and challenge the status quo
Develop strong partnerships and work closely with fellow Digital Marketing Coordinators to ensure seamless support for all brands, including assisting team members with their brands during peak periods
Actively participate in digital marketing team meetings to share insights and best practices, and brainstorm innovative solutions
Qualification
Required
2+ years of experience in marketing, preferably in a B2B environment
Proficiency in marketing tools and platforms (e.g., Google Analytics, Content Management Systems, email marketing software, etc.) – Pardot, Wordpress, ASP a plus!
Basic HTML coding experience for email
Strong analytical skills with the ability to interpret data and make data-driven recommendations
Solid understanding of UI standards and trends across all devices, platforms, and email providers
Basic knowledge of SEO, AEO, and SEM techniques to enhance digital marketing efforts
Excellent communication, collaboration, and project management skills
Eager to learn and implement new testing methodologies and strategies
Detail-oriented with a focus on delivering results
Benefits
15 days of PTO + 21 paid holidays - including the week of July 4th and our year-end holiday break, paid volunteer time and more!
Robust benefits package: medical, dental, and vision plans, HSA with employer contributions, FSA, voluntary life insurance, and more!
Company-paid basic life insurance, plus 100% employer paid short- and long-term disability.
401(k) with employer match to help you build your future.
Company
Clarion Events Inc. - North America
Based in Shelton, CT, Clarion Events North America is one of the fastest growing and more diverse event organizers in the United States.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Carlucci
Chief Operating Officer
Josh Grossman
SVP, Head of Global Partnerships @ InsureTech Connect
Company data provided by crunchbase