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Thread · 13 hours ago

Product Marketing and Programs Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Thread is a company focused on AI-driven platforms, and they are seeking a Product Marketing & Programs Manager to define and communicate the value propositions of their products. This role involves cross-functional collaboration to ensure effective product positioning, launch readiness, and ongoing sales and customer success enablement.

AppsArtificial Intelligence (AI)Information TechnologyMessaging

Responsibilities

Own the end‑to‑end positioning for Thread’s platform and key products (e.g., AI Pro, Voice, Resolution, agents)

Develop clear value propositions and messaging frameworks:

By product and feature

By segment/firm size (Mini → XXL)

By persona (CEO, service desk manager, CS, etc.)

Create and maintain a unified brand and product hierarchy:

How each product/agent rolls up to the broader platform story

How we talk about “service intelligence” and Thread’s role in the AI stack

Lock down the “official” way we articulate value across teams and channels (Sales, CS, Product, Marketing, partners)

Be the marketing owner in recurring product meetings with Product/Eng (e.g., Mark’s team) from concept through launch:

Understand roadmap, deployment models (e.g., phone system variations), and implementation details

Drive early thinking on how value propositions change by configuration or environment

Lead cross‑functional working sessions with Sales, CS, Product, and Marketing to:

Align on readiness models (AI/Service Intelligence maturity, etc.)

Consolidate competing frameworks into a single, shared model

Resolve disjointed messaging (e.g., CS vs Sales vs Marketing vs Evolve content)

Establish a lightweight governance process:

Define who contributes what (e.g., CS as voice of customer, Product on capability, Marketing on story)

Keep messaging, decks, and frameworks current and version‑controlled

Own GTM plans for new product/feature launches and major releases:

Define goals, audiences, positioning, and key messages

Map channels and tactics (events, email, paid, web, PR, enablement, etc.)

Establish launch timelines and dependencies; drive them to completion

Ensure we are never “late to the game”:

Marketing is involved early enough that launch assets are ready before GA

No scrambling for demo decks, one‑pagers, onboarding videos, or sales tools after launch

Partner with Demand Gen to translate messaging into campaigns that generate pipeline:

Inputs for paid media, content, and lifecycle/email nurture

Clear CTAs by funnel stage and persona

Build and maintain core enablement assets:

Master pitch decks and product/solution decks

Battlecards, objection‑handling guides, competitive positioning

Onboarding and “how to sell” materials for new and existing reps

Partner with CS to:

Turn their on-the-ground insights into scalable collateral and playbooks

Standardize value prop language used in onboarding videos, customer calls, and partner training

Train Sales and CS on new messaging and launches:

Run enablement sessions, office hours, and refreshers

Ensure teams know not just “what it is” but “how to position it” and “why it’s different.”

Translate positioning into concrete content requirements:

Web pages, blog posts, ebooks, maturity models, webinars, and event talk tracks

Persona‑ and segment‑specific nurture streams (in partnership with lifecycle/email owners)

Support PR and analyst/media moments by:

Drafting/structuring messaging briefs and talking points for executives (e.g., investment announcements, interviews)

Ensuring external narratives reinforce our platform and “service intelligence” story

Define success metrics for launches and key programs (adoption, usage, pipeline, win rate, logo growth, ARR contribution)

Partner with RevOps and Sales to measure performance and feed learnings back into messaging and programs

Systematically capture competitive and customer insights and feed them back into positioning and product

Qualification

B2B SaaS product marketingGTM strategyMessaging frameworksSales enablement assetsContent requirementsCross-functional leadershipCustomer-obsessedStructured but scrappyCross-functional diplomatExperience in MSPAI productsCommunicationOwner mentality