AMQ · 1 day ago
Senior Product Launch Specialist
Grand Rapids Metro
Full-time
Hybrid
Mid, Senior Level
3+ years expAMQ is a company focused on product management and sales enablement, and they are seeking a Senior Product Launch Specialist. This role is responsible for planning, coordinating, and executing successful product launches, while also supporting sales enablement initiatives and managing digital product tools.
FurnitureHome DecorManufacturing
Hiring Manager
Dennis Brown
Responsibilities
Support development of launch plans, timelines, and checklists for new products and enhancements
Lead cross-functional launch readiness meetings and ensure alignment across teams
Monitor launch milestones, risks, and dependencies, highlighting risks as needed
Coordinate product research and customer validation to inform development, positioning, and messaging
Manage post-launch KPI’s and gather insights to drive process improvements
Support sales enablement strategies through creation of training materials, product enablement content, etc
Assist product training sessions, customer engagements, and other in-market activities
Manage and optimize use of digital configuration and visualization tools (CET, Revit, 3D configurators)
Oversee product accuracy, updates, and visual assets within these platforms
Analyze tool usage and performance metrics to identify improvements
Support competitive research on pricing, features, and samples
Maintain competitive comparison tools for internal and external use
Work closely with Product, Marketing, Sales, Customer Support, and other teams to support GTM activities
Ensure timely coordination and delivery of launch-related tasks across functions
Qualification
Required
Bachelor's degree in business, marketing, communication or a related field
Minimum of 3-5 years in product launch management, product marketing, sales enablement, or other related experience
Track record leading end-to-end product launches and coordinating cross-functional team
Experience creating sales enablement materials, training content, and customer-facing resources
Proficient in Microsoft Office
Strong knowledge of product launch and go-to-market processes
Experience supporting sales enablement programs and creating training materials
Familiarity with digital configuration and visualization tools (CET, Revit, 3D configurators)
Excellent project management, organization, and prioritization skills
Strong communication and presentation abilities across cross-functional teams
Analytical mindset with the ability to interpret data and launch performance metrics
Ability to lead projects independently and influence stakeholders
Comfortable working with technical product information and customer insights
Ability to thrive in a fast-paced environment and manage multiple deadlines
Travel up to 25% as needed
Preferred
Background working with or supporting digital configuration/design tools (CET, Revit, 3D configurator)
Prior experience in commercial office furniture or related industry
Company
AMQ
At AMQ, we think outfitting your office should be simple, stress-free, and maybe even fun.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase