Vibrant Ingredients · 8 hours ago
Regional Sales Manager, West Region
Vibrant Ingredients is a leading provider of natural, clean label ingredients and systems for food and beverage experiences. The Regional Sales Manager will lead foodservice sales execution in the western U.S., focusing on customer acquisition and relationship expansion.
AgricultureConsumer GoodsFitnessFood and BeverageHealth CareManufacturing
Responsibilities
Develop and execute an annual regional business plan to drive market penetration and growth
Acquire new customers while expanding existing customer relationships across foodservice channels
Build and manage strong partnerships with distributors, operators, and broker networks
Deliver compelling sales presentations and product demonstrations to achieve revenue, margin, and KPI targets
Negotiate performance-based customer and distributor agreements
Execute national and account-specific sales programs
Implement pricing actions in collaboration with internal teams
Provide accurate monthly forecasts and maintain CRM activity in Salesforce
Monitor competitive activity and share market insights internally
Lead effective customer and internal meetings with clear outcomes and accountability
Manage travel and entertainment expenses within budget
Qualification
Required
Bachelor's degree or equivalent experience
5+ years of successful foodservice sales experience; dispensed beverage experience preferred
Established distributor and operator relationships within the foodservice industry
Proven success in complex sales negotiations
Strong communication, organization, and presentation skills
Track record of meeting or exceeding annual sales objectives
Ability to thrive in a fast-growing, entrepreneurial environment
Proficiency in Microsoft Office and CRM systems (Salesforce preferred)
Ability to travel up to 50%, including overnight stays
Preferred
Dispensed beverage experience preferred
Salesforce preferred
Benefits
Generous time off for vacations
Paid Holidays
401(k) with company match
Tuition reimbursement
Medical/Dental/Vision
Health & Wellness programs
Company
Vibrant Ingredients
At Vibrant Ingredients, we power the world’s best food and beverage experiences by delivering Purely Better™ natural solutions.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-20Acquired
Recent News
Food Business News
2025-08-14
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