Taxwell · 1 day ago
Trade Show & Events Manager
United States
Full-time
Remote
Mid, Senior LevelTaxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. They are seeking a highly organized and experienced Trade Show & Events Manager to oversee the planning, execution, and optimization of their tradeshow and event presence for the Drake Software and TaxAct Professional Brands.
Enterprise SoftwareSoftwareTax Preparation
Responsibilities
Plan and execute trade show and event strategies that align with Drake Software’s goals and brand
Manage event logistics, including booth design, shipping of materials, printed collateral, and promotional items
Negotiate vendor contracts and ensure timely delivery of services and materials
Collaborate with demand generation and sales teams on pre-event promotion, outreach, and registration strategies
Oversee on-site lead capture strategy, booth engagement tactics, and attendee experience
Own post-event follow-up processes, including lead quality review, reporting, and performance analysis
Coordinate the design, production, and delivery of new booth materials and signage to ensure a fresh, professional appearance
Collaborate with internal teams and external vendors to develop impactful event collateral
Work closely with sales to set lead capture goals and optimize strategies to drive qualified leads
Onboard and guide team members responsible for on-the-ground event execution
Serve as a liaison across departments to ensure seamless communication and event coordination
Lead end-to-end execution of assigned tradeshows, including booth design and updates, show services, shipping, AV, and on-site operations
Manage external vendors and partners, including fabrication, logistics, and show contractors; negotiate contracts and manage budgets
Ensure Drake and TaxAct show up with a consistent, professional, and compelling brand presence
Develop and implement strategies to maximize lead capture at events
Track, report, and analyze lead generation metrics to ensure events deliver ROI
Collaborate with sales teams to effectively follow up on event leads and measure impact on sales pipeline
Track and report on event performance, including spend, leads, lead quality, and downstream sales impact
Provide post-event recaps with insights and recommendations to continuously improve results
Use data to optimize the event portfolio year over year
Manage event budgets, negotiate with vendors, and ensure cost-effective solutions without compromising quality
Qualification
Required
Proven experience in B2B trade show management, ideally for a SaaS or professional services company
Ability to plan and manage multiple events of different sizes simultaneously
Strong interpersonal skills to collaborate across teams and influence stakeholders outside of direct management
Experience developing and managing booth materials, signage, and promotional assets
Excellent organizational skills with high attention to detail
Analytical mindset to assess event performance and recommend actionable improvements
Ability to troubleshoot and problem-solve under pressure
Comfortable traveling regularly for events, including weekends as needed
Ability to work independently and manage a flexible, part-time schedule
Strong communication skills, both verbal and written
Preferred
Experience working with tax professionals or within a related industry is a plus
Familiarity with lead capture tools and CRM systems (e.g., Salesforce, HubSpot)
Company
Taxwell
Taxwell is a digital tax filing platform that offers tax preparation software solutions.
Founded in 2022
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase