Lead Product Marketing Manager - Onchain jobs in United States
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Kraken · 5 days ago

Lead Product Marketing Manager - Onchain

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$110K/yr - $221K/yr
date5+ years exp

Kraken is a mission-focused company rooted in crypto values, seeking a Senior Product Marketing Manager to drive and execute the product marketing strategy for Beholder, an on-chain DeFi terminal. The role involves leading go-to-market strategies, managing campaigns, optimizing customer engagement, and collaborating cross-functionally to enhance product positioning and performance.

BitcoinBlockchainCryptocurrencyEthereum
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Growth Opportunities

Responsibilities

Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL)
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives

Qualification

Product Marketing ManagementCrypto expertiseGTM StrategyData-driven marketingCross-functional collaborationCreative storytellingStakeholder managementEntrepreneurial mindsetCommunication

Required

5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior
Track record of growing products from 0->1
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
A data-driven marketer, leveraging insights to optimize campaigns and improve performance
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
Experience leading cross-functional teams and working within complex, fast-paced environments
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Company

Kraken

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Glassdoor4.5
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Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
dateFounded in 1911
location
Remote First, US
people-size1001-5000 employees
web-link
https://www.kraken.com/

Funding

Current Stage
Late Stage

Leadership Team

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David Ripley
CEO
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Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
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