Human Appeal · 4 days ago
Digital Marketing Manager
United States
Full-time
Remote
Senior Level
$90K/yr - $100K/yr
5+ years expHuman Appeal is seeking a Digital Marketing Manager who will lead the digital marketing team while also executing hands-on tasks across various digital channels. The role involves developing and optimizing marketing strategies, mentoring team members, and monitoring performance to drive engagement and donations.
CharityHealth CareNon ProfitSocial Assistance
Responsibilities
Create, implement, and optimize digital marketing strategies that drive engagement, conversions, and donations across all digital channels
Actively participate in campaign execution, including setting up ads, drafting email sequences, and optimizing content for SEO
Use a hands-on approach to manage key aspects of digital marketing campaigns, such as Google Ads, social media ads, and content distribution
Work closely with team members to ensure seamless integration of digital campaigns, providing direct support in tasks like keyword research, A/B testing, and analytics tracking
Collaborate with the Director of Marketing to align digital strategies with broader organizational objectives, adjusting tactics as needed based on performance data
Lead and mentor a team of specialists, including Content Specialist, Social Media Specialist, Email Marketing Specialist, and Influencers Specialist, while also being directly involved in daily operations
Provide direct guidance and support to team members in campaign setup, optimization, and reporting, ensuring high standards of execution across all channels
Engage in day-to-day content creation, from writing copy for digital ads and social media posts to assisting in the design of marketing materials
Actively participate in the production of email marketing campaigns, including template design, segmentation, and automation setup
Set clear performance expectations, monitor individual and team performance, and provide constructive feedback to ensure continuous improvement
Use a hands-on approach to monitor digital marketing performance across all channels, identifying opportunities for optimization and directly implementing changes
Conduct A/B testing on various campaign elements, including email subject lines, ad creatives, and landing page designs, to improve conversion rates
Regularly update dashboards and reports that track key performance indicators (KPIs), sharing insights and actionable recommendations with stakeholders
Utilize data analytics tools to dive deep into campaign performance, making data-driven decisions to enhance ROI and achieve marketing goals
Ensure budget adherence by closely monitoring spend across digital channels, making real-time adjustments to maximize the effectiveness of campaigns
Collaborate closely with other departments, including fundraising, communications, and IT, to ensure digital marketing efforts are aligned with overall organizational goals
Provide hands-on support in the creation and execution of integrated marketing campaigns for key events, appeals, and initiatives
Work directly with external partners, such as agencies and vendors, to enhance digital marketing capabilities, providing input and oversight to ensure all efforts align with performance goals
Engage with global teams to ensure consistency in digital marketing efforts, offering direct assistance in the execution of campaigns across different regions
Actively participate in brainstorming and strategy sessions, contributing creative ideas and insights for future digital marketing initiatives
Stay current with digital marketing trends, tools, and best practices, directly applying new techniques to enhance campaign performance
Experiment with innovative approaches to digital marketing, testing new platforms, tools, and strategies to keep Human Appeal’s digital presence fresh and engaging
Provide thought leadership on digital marketing, sharing insights and recommendations with the team and broader organization to drive continuous improvement
Implement new digital marketing processes and tools to streamline operations, improve efficiency, and enhance overall campaign performance
Champion a culture of experimentation and learning within the digital marketing team, encouraging team members to take initiative and explore new ideas
Qualification
Required
Bachelor's degree required degree in Marketing, Digital Media, Business, or a related field
Minimum of 5-7 years of experience in digital marketing, including hands-on experience with campaign execution and performance optimization, and at least 4 years in a managerial role
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, SEO tools, and CRM systems like Salesforce or HubSpot
Proficiency in digital marketing platforms, including Google Ads, Facebook Ads Manager, Google Analytics, SEO tools, and email marketing software like Salesforce or ActiveCampaign
Hands-on experience with campaign setup, optimization, and performance analysis across multiple digital channels
Strong skills in content creation, including writing, editing, and basic design, with a focus on producing high-quality digital marketing assets
Ability to work with marketing automation and CRM systems, integrating digital marketing efforts to enhance audience targeting and segmentation
Expertise in conversion rate optimization techniques, including A/B testing, user journey mapping, and landing page optimization
Effective team leader with the ability to balance strategic oversight and hands-on execution, inspiring and motivating a diverse team
Excellent communication skills, both written and verbal, with the ability to convey complex ideas in a clear and compelling manner
Strong organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines in a fast-paced environment
A proactive and adaptable approach, with a strong focus on problem-solving and driving results through direct action
A passion for digital marketing and a commitment to supporting Human Appeal's mission through innovative and impactful campaigns
Preferred
A Master's degree or relevant certification (e.g., Google Analytics, Digital Marketing) is preferred
Company
Human Appeal
Human Appeal provides emergency relief to strengthen local communities by promoting child welfare and supporting livelihoods.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mohamed Ashmawey, PhD
CEO
Recent News
2025-12-24
2025-10-01
Human Appeal
2025-09-17
Company data provided by crunchbase