Cinch Home Services · 1 week ago
Field Marketing Lead
Boca Raton, FL
Full-time
Onsite
Senior Level
5+ years expCinch Home Services, Inc. is seeking a Field Marketing Lead to develop and execute strategic field marketing campaigns that support sales teams and insurance partners. The role involves creating sales enablement programs, optimizing sales efficiency, and driving revenue growth through localized marketing efforts while collaborating with various stakeholders.
ElectronicsHome ServicesInsurance
Responsibilities
Design and implement sales training materials, tools, and programs to empower sales teams to effectively pitch Cinch products and services to potential customers
Create targeted field marketing campaigns aligned with broader marketing initiatives, tailoring them to specific regions and customer segments
Leverage insights into local market trends, competitor activity, and customers need to inform marketing strategies
Work closely with sales leadership and other departments to ensure seamless integration of marketing efforts
Plan and execute local marketing events, including webinars, conferences, and customer meetups to generate leads and build brand awareness
Develop and monitor key performance indicators (KPIs) to measure the success of field marketing campaigns and make data-driven adjustments
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Sales, Marketing, Business or related field
5+ years of sales and marketing experience
Proven experience in field marketing, sales enablement, or a related role within the insurance industry
Strong understanding of sales processes and customer journeys
Excellent communication and presentation skills to effectively train and engage sales teams
Ability to analyze data and translate insights into actionable marketing strategies
Project management skills to execute marketing campaigns on time and within budget
Company
Cinch Home Services
Cinch Home Services offers home protection products and appliance repair services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Askew
Chief Operating Officer
Anthony Conversa
Chief Marketing Officer
Recent News
2025-10-25
Company data provided by crunchbase