Anchor Wave Digital Marketing Agency · 5 days ago
PPC (Pay-Per-Click) Specialist
Anchor Wave Digital Marketing Agency is seeking a PPC Specialist who will serve as their expert for Pay-Per-Click advertising, focusing primarily on Google Ads. The role involves owning the strategy, implementation, optimization, and evolution of PPC services for local small-to-midsize businesses.
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Responsibilities
Building PPC strategies
Launching campaigns
Testing ideas
Continuously improving results
Making strategic decisions
Challenging assumptions
Proposing new approaches
Refining how we deliver paid advertising services
Working closely with Client Success Coordinators (CSCs)
Empowering CSCs with insights, strategy recommendations, and performance explanations
Accountable for campaign implementation
Driving measurable outcomes for clients
Qualification
Required
Proven experience in building PPC strategies
Experience launching campaigns
Ability to test ideas and continuously improve results
Strategic and hands-on approach to campaign management
Experience in optimizing and owning campaigns from start to finish
Expertise in Pay-Per-Click advertising, particularly with Google Ads
Ability to make strategic decisions and challenge assumptions
Experience in proposing new approaches and refining PPC services
Ability to work closely with Client Success Coordinators (CSCs)
Accountability for campaign implementation and performance
Ability to drive measurable outcomes for clients
Strong communication skills to explain performance and strategy to clients
Willingness to attend local team gatherings for collaboration