Playfly Sports · 1 week ago
Sr. Account Executive/Account Executive, Partnership Sales (Baylor Sports Properties)
Waco, TX
Contract
Onsite
Mid, Senior Level
3+ years expPlayfly Sports is looking for a Sr. Account Executive/Account Executive to join their team in Waco at the Baylor Sports Properties Division. This role is responsible for driving revenue growth through strategic sales planning, business development, and maintaining relationships with corporate partners in alignment with Baylor Athletics' goals.
AdvertisingBrand MarketingMarketingSports
No H1B
Responsibilities
Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics’ goals
Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics’ mission, values, and fan demographics
Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives
Partnership Strategy: Collaborate with Baylor Sports Properties and Baylor leadership to create innovative inventory, category strategies, and customized partnership platforms
Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI
Creative Storytelling: Build compelling sales presentations that leverage data, fan insights, and integrated marketing opportunities to maximize partner impact
Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement
Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape
Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets
Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions
Qualification
Required
Bachelor's degree required
3-5 years of direct sales experience in the sports multi-media environment required
Experience with integrated and 'conceptual' sales
Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives
Demonstrated professional sales presentation skills
Ability to lift up to 50 lbs
Ability to sit, stand, and walk-up stairs
This role takes place in an office setting and is a sedentary role
Be available for game days and evening athletic events and coaches shows
Be available to travel for client presentations
Company
Playfly Sports
Playfly Sports is the leading revenue maximizer in the sports industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Craig Sloan
Chief Executive Officer
K
Ken Wejda
Executive Vice President, Finance & Administration
Recent News
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