Genesys · 23 hours ago
Senior Director, Global Executive Events & Content Strategy
California, United States
Full-time
Hybrid
Director/Executive
$183K/yr - $321K/yr
12+ years expGenesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. The Senior Director will lead the Executive Perspectives program globally, including overseeing the design and delivery of high-impact executive experiences and managing strategic content partnerships.
Artificial Intelligence (AI)Cloud ComputingSaaSSoftware
Responsibilities
Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model
Lead the design and delivery of Executive Perspectives at Xperience, ensuring it remains Genesys’ premier executive experience
Lead the planning and execution of a stand-alone global Executive Perspectives event, hosted annually in a rotating region
Establish a scalable global framework to enable regional teams to deliver Executive Perspectives forums aligned to global standards
Establish the global program brand architecture for Executives Perspectives, including naming conventions, thematic framework, and experience principals across flagship, global and regional events
Lead and develop a small global team, providing direction, coaching, and prioritization, with the opportunity to scale the team over time as the program expands
Partner with Brand to ensure the Executive Perspectives program has a distinct, premium identity that aligns to Genesys’ corporate brand and scales globally
Establish and manage the anchor content partnership with a respected academic institution or media organization to support the Executive Perspectives program
Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives
Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys’ corporate narrative and is amplified through appropriate channels
Ensure content is structured for executive-level conversations and integrated across events, executive sponsorship efforts, and regional activations
Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts), Sales, Regional Marketing and Customer Success teams
Support executive-level engagement by aligning program participation, content themes, and follow-up strategies to account priorities
Provide guidance and governance around executive invitations, participation, and engagement for Tier 1 accounts
Develop playbooks, toolkits, and content packages to support Executive Perspectives Regional Forums. Consult and guide in content creation and execution
Establish governance, quality standards, and best practices to ensure consistency across regions while allowing for local relevance
Partner with regional teams to coordinate timing and sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities
Define success metrics across executive engagement, content utilization, event outcomes, and revenue influence
Provide regular updates and insights to senior leadership on program performance and business impact
Continuously refine the program based on data, stakeholder feedback, and evolving priorities
Qualification
Required
12+ years of experience in senior marketing roles, with a focus on global events, executive engagement, and strategic programs
Demonstrated ability to lead global, cross-functional programs with senior-level visibility and impact
Experience managing external partnerships (e.g., academic institutions, media organizations, analysts, or consulting firms)
Strong collaboration skills across Brand, Content Marketing, Thought Leadership, Communications, and Events teams
Executive presence with the ability to influence and align senior stakeholders in a matrixed organization
Strong operational discipline, including program governance, budget oversight, and vendor management
Willingness to travel globally as needed
Preferred
Experience in enterprise SaaS; CX, AI, or digital transformation experience preferred
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Company
Genesys
Genesys enables organizations to orchestrate the best AI-powered experiences to drive customer loyalty and growth.
5001-10000 employees
H1B Sponsorship
Genesys has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$2.98BKey Investors
Salesforce VenturesPermira
2025-07-31Corporate Round· $1.5B
2021-12-06Private Equity· $580M
2016-07-22Private Equity· $900M
Leadership Team
Tony Bates
Chairman and CEO
Brian Swartz
Chief Financial Officer
Recent News
2026-01-08
2025-12-30
2025-12-27
Company data provided by crunchbase