Aurora Health Care · 1 day ago
Public Affairs Coordinator
Aurora Health Care is a leading healthcare organization, and they are seeking a Public Affairs Coordinator to support their internal and external communications strategies. The role involves crafting communications materials, managing media relations, and collaborating across functions to enhance the organization's reputation and achieve business goals.
Health Care
Responsibilities
Support the implementation and execution of internal and external communications strategy and messaging in alignment with the organization’s business goals and objectives
Collaborate across functions to advance our digital-first communications strategy and other key initiatives
Serve as a communications resource for internal stakeholders and news media to help assess requests, gather information, and coordinate responses
Craft communications materials, including talking points, messaging documents, content for digital platforms, press releases, background documents, etc
Distribute and track metrics for newsletters, announcements, media monitoring, social channels, and other key communications
Provide content, copywriting, editing and other day-to-day support for all communication vehicles and channels
This position requires adept media relations skills to craft narratives and messages to protect and enhance the reputation of Advocate Health
Organizes and writes major project deliverables with accuracy and clarity; presents complex concepts and analytical results in layperson’s language. Strong writing skills and application of AP style writing are essential to the role
Write clear and effective external communications products appropriate for each intended audience, which may include media, pitches, blogs, social media copy, correspondence, speeches and remarks, op-eds and video scripts
Identify and cultivate productive relationships with members of the news media, with an emphasis on assigned geographical market(s), resulting in positive earned media coverage
Design and develop communications plans to support organization and business goals that also protect and enhance the reputation of Advocate Health and its related brands
Understands enterprise strategic plan and aligns projects/programs/campaigns/activities accordingly; manages multiple projects independently, drafts recommendations, customizes processes/outputs to audience
Influence others and build consensus amid differing perspectives and approaches to promote the interests of Advocate Health
Monitor and measure media for local market, create analysis and actionable recommendations for leadership
Be a trusted expert for communications needs in assigned geographical area, understanding the business and media environment and making appropriate strategic recommendations
Work cross-functionally within broader team to contribute to and manage communications efforts for assigned internal clients
Evaluate and triage media inquiries; make informed recommendations of how the inquiry is best addressed; ensure appropriate follow-up
Act as a spokesperson for the organization, when appropriate, utilizing only approved messaging when sharing information externally
Support external communications team with priority projects, communications plans and tactics – including on-the-ground support in assigned geographical area – as needed, based on need within the department
Collaborate effectively with teammates, senior staff and executives across the organization, operating with a high degree of discretion and diplomacy
Create high-quality deliverables, ensuring accuracy and excellence in content and presentation, while meeting tight deadlines
Operate with creativity and a persistent approach to problem-solving
Keep abreast of media related to customers, competitors and the industry; provide recommendations to leadership around, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed
In collaboration with external communications leadership, monitor and provide executive summaries and reports for relevant media coverage of Advocate Health and its care delivery brands, customers, competitors and the industry
Qualification
Required
Bachelor's degree in communications, journalism, public relations, marketing, advertising or other business-related field
Typically requires 5 years of experience in Public Affairs, Public Relations, Communications
Five or more years of experience in Communications, Marketing, Journalism or other business-related field, including experience recommending and executing comprehensive communications strategies
Excellent oral and written communications, including proficiency in AP style writing; proven track record of channeling the voice and perspective of others in writing
Excellent critical thinking and decision-making judgment as well as strong analytical, problem-solving and storytelling skills
An understanding of health care delivery and health care dynamics within a large, matrixed, integrated health care system; knowledge of industry trends and best practices in health care communications
Deadline oriented with the ability to handle multiple tasks and complete work accurately and within a short timeframe
Strategic thinking
Problem-solving skills
Results oriented, openness to feedback and critique with a strong growth mindset
Highly adaptable and flexible, with the ability to work under pressure and manage multiple competing priorities and deadlines
Excellent research and analytical skills; ability to gather and synthesize information, translating complex information into compelling, concise copy
Willingness to be flexible within work hours; occasional attendance at evening or weekend work-related activities
Ability to work independently and/or in collaboration with others, navigating feedback and input from multiple stakeholders
Detail-oriented and quality-focused, with the ability to ensure accuracy and consistency of deliverables
Ability to operate with a high level of tact, diplomacy and discretion
On-call responsibility
This position requires travel, therefore, will be exposed to weather and road conditions
Operates all equipment necessary to perform the job
Exposed to a normal office environment
Position requires some work on weekends and outside of normal business hours
Position requires some local, regional, national and market travel
Must reside in service area of assigned geographical market
Company
Aurora Health Care
At Aurora Health Care, helping people live well is what drives us – it’s our purpose and what we do every day.
Funding
Current Stage
Late StageLeadership Team
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