Carta · 1 day ago
Lifecycle Marketing Specialist
United States
Full-time
Remote
Senior Level
$99K/yr - $116K/yr
5+ years expCarta is a company that connects founders, investors, and limited partners through world-class software tailored for venture capital and private equity. The Lifecycle Marketing Specialist will work cross-functionally to develop and optimize email communications aimed at enhancing customer engagement and program performance.
Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware
Responsibilities
Work cross-functionally with Integrated Marketing, Product and Customer Marketing, internal subject matter experts and Marketing Operation to develop, deploy, measure and optimize communications to Carta’s prospects, partners, and customers
Balance collaborative planning with day to day execution of email campaigns in Marketo and Iterable, consistently measuring and optimizing based on engagement metrics
Partner with Marketing Operations, Data Science, and Data Engineering to refine segmentation and increase reach within our ESPs
Standardize reporting to stakeholders, distilling data into actionable insights that improve program performance over time
Maintain Carta Marketing’s email calendar to align messaging and avoid overcommunication to various segments
Conduct A/B testing and evolve our experimentation framework
Build and maintain smart lists and segments within Iterable and Marketo
Work with program owners to architect nurture programs and drip campaigns
Assist with list uploads and pulling reports in SFDC/Looker
Qualification
Required
5 years of experience in lifecycle, email marketing and/or marketing operations, preferably in B2B marketing
3+ years of experience in email marketing and marketing automation
Fluent in email best practices; thrives at the intersection of quantitative and creative thinking
Detail-obsessed, with laser sharp proofreading skills and an eye for great copy
Experimentation mindset with A/B testing experience
Strong project management skills and stakeholder collaboration
Knowledge of system integrations, particularly across Marketo, Iterable and Salesforce
Expertise in operational sides of automation - i.e. list uploads, pulling SFDC reports, troubleshooting workflows
Experience managing/prioritizing a high volume of competing requests in a fast-paced environment
Ability to define, build, and govern audience segments
Benefits
Equity for all full time roles
Exceptional benefits
Commissions plans
Company
Carta
Carta is a global ownership management platform that helps companies, investors, and employees manage equity and ownership.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.16BKey Investors
Silver LakeTribe CapitalAndreessen Horowitz
2021-08-13Series G· $500M
2021-04-21Series Unknown
2021-02-04Secondary Market
Leadership Team
Henry Ward
CEO & Co-Founder
Charly Kevers
CFO
Recent News
globalventuring.com
2025-12-09
Company data provided by crunchbase