Amplify · 6 days ago
Senior AEO Strategist (Contractor, P/T)
United States
Part-time, Contract
Remote
Senior Level, Lead/Staff
$85/hr - $100/hr
12+ years expAmplify is a leader in K–12 education, providing next-generation curriculum and assessment tools. They are seeking a Senior AEO Strategist to develop and execute a comprehensive Answer Engine Optimization strategy, manage cross-functional projects, and enhance Amplify's visibility as a trusted source for AI-powered search engines.
EdTechEducationHigher Education
Responsibilities
With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions
Provide strategic recommendations on LLM-friendly content formatting and structured data implementation
In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives
Create project timelines, milestones, and deliverables for content restructuring
Coordinate resources across multiple teams and stakeholders
Track progress and provide regular updates to leadership
Identify, evaluate, and recommend an AEO specialists or digital marketing agency
Lead agency selection process including RFP development and vendor presentations
Onboard and manage agency relationships focused on AI-optimization expertise
Ensure agency deliverables meet quality standards and align with AEO best practices
With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
Ensure content directly answers user questions in AI-friendly formats
Monitor performance in featured snippets and AI-generated responses
Collaborate on technical implementations that enhance AI discoverability
Qualification
Required
12+ years of marketing experience with progression to senior manager level
Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
Strong project management skills with experience leading cross-functional initiatives
Experience managing agency relationships and vendor selection processes
Excellent communication and stakeholder management abilities
Data-driven approach with strong analytical skills
Preferred
Background in content marketing and authoritative content creation
Knowledge of LLM-friendly formatting techniques and conversational AI optimization
Experience with AI-powered search analytics and performance measurement
Previous contractor/consultant experience in digital marketing
Understanding of featured snippets, knowledge panels, and AI-generated search results
Company
Amplify
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment.
1001-5000 employees
H1B Sponsorship
Amplify has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (10)
2023 (5)
2022 (9)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$215MKey Investors
Cox Enterprises
2023-05-23Series C
2021-10-26Series Unknown· $215M
Leadership Team
Nathan Potter
Senior Vice President Engineering
Philipp Legner
VP of Mathigon
Recent News
Google Patent
2024-11-02
Company data provided by crunchbase