Great Gums · 3 days ago
Growth Marketing Guru
San Francisco, CA
Part-time
Hybrid
Senior Level
5+ years expGreat Gums is a venture-backed DTC brand transforming oral care with patented bioelectric toothbrush technology. They are seeking a Growth Marketing Guru to scale their U.S. business through effective customer acquisition strategies and performance marketing. The role involves owning paid media strategies, optimizing customer acquisition, and driving e-commerce growth.
Retail
Responsibilities
Own and execute all paid media strategies--working with our agencies —across Meta/Paid Social, YouTube, Google, and any emerging channels that will profitably scale our CAC
Develop and optimize our customer acquisition strategy —analyzing performance data, testing ad creatives, and refining audience segmentation to ensure efficient spend
Drive e-commerce growth —through strategic funnel improvements, conversion rate optimization (CRO), and AOV/LTV expansion strategies
Run data-driven performance marketing —track and optimize key KPIs (CAC, ROAS, AOV, LTV) with a relentless focus on scaling efficiently
Oversee media buying strategy with our agencies —with hands-on execution where needed to ensure the right mix of acquisition channels
Leverage analytics tools (GA4, Shopify, Meta Ads Manager, etc.) to understand what’s working, where we’re leaking revenue, and how to improve performance
Identify and test new acquisition channels that can drive sustained growth beyond Meta and Google (YouTube, Reddit, partnerships, etc.)
Help oversee a functioning ecommerce and fulfillment system
Qualification
Required
Experience scaling a consumer/oral health brand
5+ years in DTC performance marketing in dental or oral health, with a proven track record of scaling customer acquisition at a profitable CAC
Deep expertise in paid media, conversion optimization, and retention strategies
An analytical mindset
Hands-on experience with GA4, Shopify, and major paid media platforms (Meta, Google, YouTube, and beyond)
A data hacker who knows how to extract insights from Shopify plug-ins instead of relying on enterprise level BI tools
Ability to rattle off CAC, ROAS, and LTV without hesitation and understands how to connect paid media performance to overall business outcomes
Content management experience
AI-driven mindset
Deep experience across multiple ad platforms (Meta, Google, TikTok, programmatic display, Pinterest, OTT, Reddit)
Entrepreneurial spirit, comfortable working in a fast-paced, growth-oriented environment
Ability to meet with our team in San Francisco a few times per month
Benefits
Serious equity options
Opportunity to grow a major new oral care brand in the U.S. market.
Work with an experienced, 10-time CEO and core team in a funded venture-backed entity with amazing advisors
Experiment in new channels and together let's steal meaningful market share away from the big guys
Company
Great Gums
Gum disease is the #1 cause of adult tooth loss. Not cavities. 80% of adults have it—most don't know until it's too late.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase