Ducati North America · 1 day ago
Social Media & Content Manager
Sunnyvale, CA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expDucati North America is seeking a Social Media & Content Manager responsible for enabling Ducati’s digital storytelling across the United States and Canada. This role will oversee all social media channels, community engagement, and the coordination of content creation to ensure a consistent, premium, and authentic representation of the Ducati brand.
Automotive
Responsibilities
Execute Ducati North America’s social media presence across all platforms (Instagram, Facebook, X, TikTok, LinkedIn, YouTube)
Maintain a unified brand voice aligned with Ducati’s global tone and premium positioning
Manage community engagement — responding to followers, moderating comments, and fostering an authentic Ducatisti community
Monitor social trends, emerging platforms, and competitor activity to identify new opportunities for brand engagement
Manage social media calendar in coordination with marketing campaigns, product launches, and events
Track KPIs, analyze performance, and prepare monthly reports and insights to optimize content strategy
Oversee planning and execution of all photo and video content shoots in the US and Canada — including product, lifestyle, event, and campaign material
Coordinate with global Ducati teams, creative agencies, photographers, videographers, and regional partners to ensure content alignment and delivery
Manage content libraries, ensuring assets are properly tagged, stored, and distributed to dealers, media, and internal stakeholders
Support major events and activations on-site content capture and real-time social coverage
Partner closely with global Ducati communications teams to align tone, imagery, and storytelling
Work with PR, Digital Marketing, and Dealer Marketing teams to ensure consistency across all consumer-facing channels
Uphold Ducati’s brand identity guidelines in every piece of content and post
Qualification
Required
5+ years of experience in social media management and content production
Proven ability to manage social channels with strong visual storytelling and audience growth
Experience producing or coordinating photo/video shoots with creative direction capabilities
Strong understanding of digital metrics, social analytics tools and best practices
Excellent writing, copyediting, and visual communication skills
Motorcycle passion or familiarity with the powersports/luxury/lifestyle sector is a strong advantage
Availability for travel to events, content shoots, and activations across North America
The role is based in Sunnyvale, CA
Benefits
Very generous benefits package
Company
Ducati North America
Founded in 1926, since 1946, Ducati has built racing inspired motorcycles characterized by performing "desmodromics" engines, innovative design and cutting edge technology.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jason Chinnock
CEO
Angelo Pietrosanti
Chief Financial Officer
Company data provided by crunchbase