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Cella · 5 hours ago

UX Content (Remote)

United States

Contract

Remote

Mid Level

$50/hr - $56/hr

Cella is a company focused on AI-driven digital marketing initiatives, and they are seeking an AI Content Strategist to lead their content strategy. This role involves building scalable AI frameworks, collaborating with cross-functional teams, and ensuring compliance with brand and regulatory standards.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Responsibilities

Lead AI-driven content strategy for digital marketing initiatives, ensuring alignment with brand voice and tone

Develop scalable AI content frameworks that can be leveraged across multiple business units

Create and optimize content using LLMs and Generative AI platforms for web pages, blogs, social media, and other digital channels

Structure content for AI and search engines by incorporating FAQs, concise answers, and formats like bullet points and lists to improve extractability and citation by LLMs

Implement strategies for topical authority and AEO/GEO compliance, ensuring that content signals expertise and is machine-readable

Collaborate cross-functionally with product marketing, UX, design, and technology teams to deliver cohesive digital experiences

Ensure compliance with brand guidelines, accessibility standards, and regulatory requirements

Monitor and analyze content performance metrics, iterating strategies based on insights

Stay current on AI trends, search algorithms, and best practices to continuously improve content quality and efficiency

Qualification

Generative AI platformsAI-powered search enginesAEO/GEO principlesOn-page SEOContent performance analysisProofreadingProject managementCommunication skills

Required

Bachelor's degree or equivalent work experience

Strong organizational and project management skills

Excellent communication and interpersonal skills; self-starter with a proactive mindset

Proven ability to thrive in a fast-paced, dynamic environment

Established in working with Generative AI platforms for first-draft content creation

Ability to balance changing priorities and deliver high-quality results

Deep understanding of AI-powered search engines (ChatGPT, Perplexity, Copilot, et. al.) and AEO/GEO principles; skilled in creating machine-readable content optimized for LLM citation

Familiarity with on-page SEO elements, structured data (schema), and technical SEO considerations that impact AI crawlability

Ability to analyze content performance data and translate insights into optimization strategies

Exceptional editing and proofreading skills, with the ability to infuse brand personality and demonstrate E-E-A-T (Experience, Expertise, Authority, Trustworthiness)