National Council for Mental Wellbeing · 1 week ago
Marketing Operations Strategist
United States
Full-time
Remote
Mid Level
$93K/yr - $116K/yr
4+ years expThe National Council for Mental Wellbeing is an organization dedicated to improving mental health services across the U.S. They are seeking a Marketing Operations Strategist to own the marketing operations framework, ensuring effective campaign execution and performance measurement. The role involves strategic ownership of marketing operations, data governance, and cross-functional collaboration to enhance audience experience and lead quality.
Non-profit Organization Management
Responsibilities
Own the Marketing Ops roadmap aligned to departmental and organizational priorities
Define and maintain governance for campaign setup, tracking, segmentation, and data quality
Serve as a liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting
Build and maintain reporting that connects marketing activity to outcomes
Own campaign taxonomy, tracking standards (UTMs, naming), and KPI consistency across teams
Develop dashboards and performance readouts; translate insights into clear optimization actions
Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability
Operationalize lead-generation programs across channels with clear tracking and measurement
Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops/Sales Ops
Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues
Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions
Manage the marketing automation platform (Marketo or similar), including architecture and governance
Design scalable automation programs (nurture, lifecycle, re-engagement, event/webinar journeys)
Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency
Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners
Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements
Identify and pilot responsible AI-enabled approaches to improve workflow automation, insight generation, QA, and operational efficiency while maintaining governance and data quality
Qualification
Required
4+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field
Deep experience administering Marketo (or similar tool)
Experience with CRM and partnering with CRM teams (MS Dynamics 365 or similar)
Strong marketing campaign operations experience, QA, and documentation discipline
Strong analytics and data fluency (funnel analysis, segmentation strategy, KPIs)
Strong BI/reporting skills (e.g. Tableau, Power BI) and ability to turn insights into action
Proven lead-management optimization (scoring, routing, SLAs)
Experience with B2B and B2C funnels and lifecycle governance (e.g. MQL/SQL)
Familiarity with CRM data hygiene, lifecycle governance, and attribution readiness
Excellent stakeholder communication across technical and non-technical teams
Working HTML/CSS knowledge and understanding of web analytics and tracking
Continuous improvement mindset in MarTech and automation
Strong ownership, influence, and operational rigor
Data-driven problem solving with high attention to detail
Adaptable, collaborative, and effective in fast-paced environments
Preferred
Bachelor's degree or equivalent additional years of marketing automation experience
Benefits
Medical, dental, vision, life and disability insurance
403(b) retirement plan with employer contributions after 1 year of service
Paid time off, including vacation, sick, personal, floating holiday, bereavement and observed federal holidays
Parental support benefits, including adoption, fertility and surrogacy reimbursement and two weeks paid parental leave
Free unlimited Relias professional development courses
Annual professional development and tuition reimbursement funds
Calm Premium access
Company
National Council for Mental Wellbeing
National Council for Mental Wellbeing is the unifying voice of America’s community mental health and addictions treatment organizations.
Founded in 1970Washington, DC, US
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Charles Ingoglia
President and CEO
Anne Chapman, MPH
Director of Strategic Partnerships
Recent News
2024-05-29
Company data provided by crunchbase