TelyRx · 1 day ago
Director of Content
United States
Full-time
Remote
Director/Executive
$100K/yr - $120K/yr
7+ years expTelyRx is a tech-enabled pharmacy revolutionizing access to prescription medications through next-day delivery and innovative technology. They are seeking a Director of Content to build and lead the content and editorial function, developing strategies and workflows to drive organic growth while ensuring high-quality content production.
Health CareHealth DiagnosticsMental HealthTelehealth
Responsibilities
Search-first editorial strategy and execution
Build and lead an organic content strategy rooted in keyword demand, intent, and conversion outcomes
Develop content architectures (topic clusters, programmatic opportunities where appropriate, internal linking strategy) that scale
Produce and continuously optimize content that ranks, converts, and supports the end-to-end customer journey
Build the content function from scratch
Create the editorial operating model: intake, briefs, production, review, QA, publishing, optimization, refresh cadence, and performance reporting
Establish content standards: voice, style, on-page SEO requirements, templates, and quality checklists
Stand up the tooling and workflows to ship high-quality content quickly and repeatedly
High-velocity publishing and optimization
Own the publishing pipeline end-to-end, including CMS workflows, metadata, structured content, internal linking, and basic technical QA
Partner with product/design/engineering as needed to improve templates, site structure, page speed considerations, and content discoverability
Run content updates and refreshes to protect and grow rankings over time
Copywriting excellence
Write and edit high-performing content across education, category pages, landing pages, and other high-intent surfaces
Elevate quality and clarity while maintaining speed, compliance awareness, and brand voice
Build and manage a writer network
Build, vet, and manage a network of writers (including subject-matter expertise where needed)
Create repeatable briefing and feedback loops to ensure consistent output and measurable improvements
Ensure writers can produce search-first content that meets TelyRx standards for accuracy, readability, and performance
Qualification
Required
7+ years of experience in content, editorial, and SEO-driven growth roles, including ownership of organic performance
Demonstrated success building a content program from scratch (or meaningfully rebuilding/accelerating one)
Deep SEO expertise: keyword research, intent modeling, SERP analysis, content briefs, on-page optimization, internal linking, and measurement
Strong copywriting and editing skills with a portfolio of content that ranks and performs
Technical publishing proficiency: CMS fluency, on-page QA, metadata/structured content basics, and collaboration with engineering on publishing needs
Experience recruiting, managing, and scaling freelance/contract writer networks
A scrappy, self-directed operating style—comfortable identifying gaps, making decisions, and shipping fast
Preferred
Experience in healthcare, pharmacy, regulated categories, or other high-trust domains
Familiarity with E-E-A-T-oriented content practices and quality frameworks for sensitive topics
Experience partnering closely with UX/product teams on information architecture and content-driven experiences
Comfort with analytics tools and workflows (e.g., Google Search Console, GA4, Ahrefs/Semrush, Looker/Mode, etc.)
Search-first mindset: You naturally start with intent, demand, and measurable outcomes
Builder mentality: You can create structure where none exists—and you enjoy it
Velocity with rigor: You move fast, but you don't ship sloppy work
High ownership: You don't wait to be told; you notice gaps and close them
Strong judgment: You can balance user needs, business goals, and quality in a high-velocity environment
Company
TelyRx
TelyRx provides online telehealth services for non-controlled medications, offering prescription approvals and direct shipping.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase