Responsive · 1 week ago
Customer Marketing Specialist
US - Dallas Office
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expResponsive, formerly RFPIO, is a market leader in Strategic Response Management SaaS solutions. The Customer Marketing Specialist will design and execute strategic marketing programs aimed at enhancing customer engagement and driving growth within the Enterprise and Major customer segments.
Artificial Intelligence (AI)Cloud ManagementCRMKnowledge ManagementMachine LearningSaaSSales AutomationSoftware
Responsibilities
Partner closely with the Data Analytics team to surface product behaviors, usage patterns, and engagement indicators that most strongly predict adoption, renewal, and expansion within Enterprise and Major accounts, and translate these insights into actionable marketing strategies
Design and execute targeted lifecycle journeys that guide customers toward critical activation and feature-utilization milestones (i.e. strengthening engagement, deepening product value realization, and supporting long-term account health)
Collaborate with Product Marketing to craft clear, compelling messaging that encourages consistent use of high-value features and drives meaningful customer outcomes, ensuring alignment across all customer-facing touchpoints
Deliver high-impact, experience-driven customer touchpoints including communications, curated executive engagements, strategic gifting, customer-specific events, and programmatic nurture tracks
Collaborate with Brand/Creative and external vendors to develop premium, on-brand assets and experiences that deepen customer connection
Work closely with Account Management and Customer Success to align marketing activities to account plans, product adoption goals, and expansion motions
Coordinate with RevOps to track performance, ensure campaign-to-opportunity alignment, and maintain visibility into account engagement
Own campaign planning and execution, timelines, and deliverables with precision and consistency
Monitor and report on engagement metrics, expansion impact, and account-specific influence
Document processes and contribute to the operational scalability of customer marketing programs
Qualification
Required
5 - 8+ years of experience in customer marketing, lifecycle marketing, field marketing, or ABM, preferably in a SaaS environment
Proven ability to execute multi-step, cross-functional programs with strong attention to detail and accountability
Experience running high-touch customer programs across online and offline channels, such as events, direct mail, digital touchpoints, and gifting
Strong organizational and project-management abilities; able to manage multiple initiatives simultaneously
Experience collaborating with Customer Success, Sales, and service-oriented teams
Data-driven mindset with working knowledge of tools such as Salesforce, HubSpot, and marketing automation platforms; familiarity with customer engagement and intent tools is a plus
Creative thinker with a proactive, solutions-oriented approach and strong communication skills
Benefits
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 week sabbatical after 5 years of service
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Company
Responsive
Responsive (formerly RFPIO) is the leader in response management software, transforming how organizations share and exchange information.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$26.5MKey Investors
K1 Investment ManagementBend Venture Conference
2018-07-24Series A· $25M
2016-10-01Seed· $1.5M
Leadership Team
Ganesh Shankar
Chief Executive Officer (CEO) and Co-Founder
AJ Sunder
CPO | CIO | Co-Founder Responsive (formerly RFPIO)
Recent News
Destination CRM
2025-04-10
2025-03-13
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